Then 100% of the people who work in marketing must be morons, because literally 0% of them are using your second example.
You have failed to brand McDoweally, created serious identity issues, actually made it harder to find him and isolated everyone who for whatever reason can't go to the URL.
Using McDoweally.tel fixes some of this, but now we are in a McDoweally.tel vs. McDoweally.com argument.
Nobody gives a crap who he is, it's what he does, or can do, for the customer that people remember.
Ronnie Deutsch couldn't get anyone to spell her name right, but because she can help with the IRS and then spends millions to advertise, branding eventually happens - and she still is missing alot of business because of her name.
Google, Yahoo, Amazon didn't have that problem as simple names.
Google.com, Yahoo.com, Amazon.com became EASY to market after that.
Unfortunately, even that takes alot of time and money to get people to realize what they do because they don't explain anything as a name
Simply put, the Entity Title as a service followed by the Entity Service in the Contact Method is the SMARTEST branding there can be.
1-800-FLOWERS or 1-800-TAXPROS or FLOWERS.com or FLOWERS.tel are HIGH$ for a reason because they are the type of BOOMING success instantly since they don't have to put MILLIONS into branding just so you can put different things together in your mind when you're choosing, and remembering, things.
Barnes and Noble snatched up (but paid big) for Books.com in the early days .... DUH
... or maybe Hotels.com ? ... Weather.com ? ... MapQuest ? YouTube ? MySpace ? PhotoBucket ?
Ask.com ? LinkedIn ? LiveJournal ? AdultFriendFinder ? Friendster ? PartyPoker ? BestBuy ?
GameSpot ? Answers.com ? NetFlix ? PayPal ? .......... All Descriptive Words Used For Successful, Easy Branding.
Literally, you're wrong, except for the part where many
are morons ! Hmmm, above top 100 sites/companies = 0% ???
I'll take those morons over others' "successful marketing"