There have been many changes over the last five years when it comes to Internet domain names. I will say that this pertains to the average domain (web address), not so much a super-premium domain name, but your average .com two or three word domain name. For the most part, pricing has gone down, for whatever reason.
The Domain Age Myth: Which is actually – now – finally a myth, where Google will give credit to a domain simply because of how old it is. Goodbye. See-ya-later. Godaddy and all these drop catchers auto-renewing the domain name before the clock strikes 12 ruined all of that. Google’s hip to this and most other tricks now.
Read MoreWe’ve also got much more choice in domain alternatives now (with new gTLDs – even if you personally do not like them, many people do), and some of that old money which was spent on .com (and other legacy domains including .net and .org) domains is being sprinkled around.