I just joined Namepros. Although, I have been in the industry for years I focused more on the Hosting infrastructure side. Hopefully I can provide some counter arguments as to why the gTLDs should at least not be ignored.
I believe that .com will rule along with the cctlds. Lets just agree up front that there is no comparison. Smartphone.com is going to be worth a lot more than smartphone.club or smartphone.guru at least in our lifetime. That being said, smartphone.com may cost 500,000 while smartphone.guru might go for a few thousand dollars. Is there a business around either of these names (which I think is the true test). I actually think you could build a business around any of these names. Fundamentally, when the .COM is not available or to expensive to acquire, the next best alternative will be a new gTLD that has meaning that can work with the concept one is trying to launch.
Colin Campbell
CEO, .CLUB.
That being said, smartphone.com may cost 500,000 while smartphone.guru might go for a few thousand dollars. Is there a business around either of these names (which I think is the true test). I actually think you could build a business around any of these names. Fundamentally, when the .COM is not available or to expensive to acquire, the next best alternative will be a new gTLD that has meaning that can work with the concept one is trying to launch.
Colin Campbell
CEO, .CLUB.
I agree it makes sense to get smartphoneguru.com although I would point it to smartphone.guru.....but when you put the two beside each other....the smartphone.guru just seems so much more sexy.
I have been doing this with .co domain names. I prefer .co over .com, but I also understand that the general public isn't familiar enough with much other than .com yet, so redirecting [name].com and [name]co.com to [name].co has been the perfect solution for my businesses.
I've had people ask me why I would do that and the answer is simple: branding. For instance, [name].co is more iconic in my eyes than [name]co.com or any other two-word .com domain name.
I agree it makes sense to get smartphoneguru.com although I would point it to smartphone.guru.....but when you put the two beside each other....the smartphone.guru just seems so much more sexy.
You would point a .com to a .guru? Most people wouldn't tho. Really doesn't make much sense when you have an established extension like .com, and point it to something like a .guru.
It's mostly a personal preference if you own both of them. If you go with .guru, visitors may experience a bit of reservation at first, but those reservations will dissipate over time as people become familiar with new gTLDs. I'd prefer to see smartphone.guru in my address bar rather than smartphoneguru.com. I'd rather see it in an ad, as well. It's more unique. Less common. More interesting. Less boring.
I don't know about you, but I suffer from a slight case of "domain blindness" (similar to ad blindness) where I don't pay much attention to the domain name anymore while browsing around, but a non-.com tends to catch my eye. That can be a powerful tool.
For example, if realestate.com redirected to real.estate, I'd be in awe and absolutely love it. And in my opinion, it would look significantly better. In all fairness, I would use realestate.com for offline advertising since people are most comfortable typing in .com domain names. For online advertising, I would use real.estate all day long.
Names like smartphone.com of course are either being used or will be very expensive however, instead of going with smartphone.guru, you could go with smartphoneguru.com. I think that's the next best alternative, rather than going with a new extension. Just get another .com, be original and make up a name for reg fee in an extension everybody is already familiar with or find another .com that you can pay for. A lot of companies do that and you can get some nice names for low x,xxx.
I agree it makes sense to get smartphoneguru.com although I would point it to smartphone.guru.....but when you put the two beside each other....the smartphone.guru just seems so much more sexy.
I've had people ask me why I would do that and the answer is simple: branding. For instance, [name].co is more iconic in my eyes than [name]co.com or any other two-word .com domain name.
Not everything seems bad of the new extentions.
But now => An enormous amount of domains are so-called "premiums", that cost more /year then normal pricing.
At .donuts they ask then 230 USD/year (general avalability) for a good name. They try to gain the money that domainers would like to gain.
And then there are the reserved names.
Seems you are presenting the view as an end user more than a domainer ? The value proposition to them is entirely different - either way you're talking yourself out of a careerLoads of decent .coms available for cheap and regfee... very true
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If you own them both, yes please.Oh brother. real.estate over realestate.com? So it's awe, love it, sexy, looks better.......... The insane stuff I read on forums.
Yes, this is done all the time. It's a great way to track a marketing campaign. You may be confusing the domain name with the brand name. The brand name remains the same across all advertising channels.You would use 2 different domains for advertising?
Yep, it's my personal preference. Vine.co is a good example.The answer is simpler: it's your preference.
Yes, this is done all the time. It's a great way to track a marketing campaign.
You may be confusing the domain name with the brand name.
Like I said, I would do it for offline advertising only. To track such a campaign, the options are limited. A unique domain name is one of the best techniques to do so, since it provides useful demographics about each visitor.There are other ways to track marketing campaigns, as companies have been doing.
We are all entitled to our opinions.In the example being used, there is no benefit of a realestate.com, using real.estate. You actually posted you would used real.estate for online, even if owning realestate.com. Most businesses wouldn't do that.
I think the example real.estate doesn't make much sense as one doesn't think of breaking that word up. If its realestateclub.com vs. realestate.club I go for the second. But I am biasedThis is the real question though. As I stated in my opening post on this forum, nothing will ever come close to competing with .com. Its like suggesting silver will be more expensive than gold. It is technically possible but highly unlikely.
As JBL says, there are many better ways of doing this.Like I said, I would do it for offline advertising only. To track such a campaign, the options are limited. A unique domain name is one of the best techniques to do so, since it provides useful demographics about each visitor.
I think real.estate makes perfect sense and is the shortest possible combo for these two words and will be the shortest combo, forever! :D
Regarding the name realestate.club, what i think would be better is having estate.club then building the sub extension real.estate.club because it is then very memorable and easy to read with the dots.
I do not own any .clubs but kudos to the .club guys for actually marketing! book.club, night.club, chess.club would be amazing domains to have. They are after all, the shortest domains with those keywords....![]()
