DNQuest.com said:
When was the last time anyone used the terms "St Louis Arch" and NOT reference the.. well.. St Louis Arch?
Except the true name is the "Gateway Arch" according to the national park service website which happens to be in St. Louis. Even if it were called the "St. Loius Arch", public places aren't normally trademarkable. If they were, whitehouse.com would not have existed as an adult site for years. The Golden Gate Bridge, the statue of liberty, and Niagra Falls are other examples of a public property or places without TM protection.
http://www.nps.gov/jeff/
DNQuest.com said:
For 5 bonus points, the the phrase St. Louis Arch" in a sentence and you can't refer to the St. Louis Arch.
As I stated above, that phrase is just descriptive. It's in St. Louis and it is an arch. It's not much different than calling Mt. Rushmore National Memorial the Mount Rushmore presidents sculpture. It is on Mt. Rushmore (a public place) and it's a sculpture of presidents. To go a step further, can you imagine using New York City in a sentence without referring to that big city on the east coast. If places were "generally" trademarkable, we wouldn't have St. Louis ribs, New York cheesecake, Chicago Pizza, Cincinnati Chili, Boston cream pie, Buffalo wings, or Philadelphia cheese Steaks. There are limited cases where geo trademarks are allowed due to special circumstances related to a product quality associated with it such as Vidalia Onions, or Idaho Potatos, but for the most part trademarks have to be for a good or service and not a place or public property.
DNQuest.com said:
Generic gets thrown around a little easy from a domainers prospective. Though we would want everything to be generic, that isn't the way it is.
In some ways as explained above, the term St. Louis Arch is a generic description of a public place owned by a public entity. It also relates to public names being in the public domain and not trademarkable for that reason.