Located in Domain Marketplace Reviews, started by equity78, Jul 13, 2020
Two important SH forum threads for those who use SH WLM
Someone in this forum thread: https://discussion.squadhelp.com/t/...hat-i-think-could-really-help-sellers/8913/17 counted that Squadhelp is mentioned 9 (!!!) times on every WLM sales page.
We put effort into attracting traffic to our WLM marketplace. Some probably even put money. Once we have traffic ... ALL potential buyers are then bombarded with SH advertising. If they click on any of the links, they land on SH homepage where they are encouraged to launch a naming contest (which is often a cheaper option than our premium names) or browse SH premium marketplace (larger pool). Even if they open a chat window to simply ask a question, there's a video that explains how SH works (naming contest, premium domain marketplace, branding consultants). This creates a high risk that potential buyers will drift from our WLM to SH and will spend their money there.
I believe it would be a good idea to add automated affiliate links to ALL links leading to SH. In case of a sale (any kind of sale that is not directly beneficial to us) reward should be a percentage of SH profit. This way if we bring traffic to SH and it results in them earning money, at least we are somewhat compensated.
@GrantP what do you think?
@SuperBrander I'd love to hear your opinion too.
Thanks for the feedback. As shared in the forum post, the SH references were added to build credibility with potential buyers. None of these references (other than the link in footer) are clickable. We will be happy to remove them if most sellers prefer to not have them in their landing pages. In the meantime, we will continue to test different variations of content to see what results in best conversions for the WLM landing pages.
FYI - we have made a significant update and added a new Offer Center. You can now message back and forth with the buyer as well as see additional details about the buyer:
* Their name/ email/ phone number (if they give permission to share). We now ask their permission to share this information at the time of making an offer for a WLM domain.
* Their geographical information (Country/ State/ City etc)
* Their visit information (e.g. when was the first time they visited, when was the last time they visited etc)
We are also planning additional updates to further improve the management and workflows for offers.
@GrantP thank you for your reply. I appreciate the benefit of building credibility with potential buyers. It's really important. I'm just a bit overwhelmed with the number of mentions of Squadhelp on a marketplace called white-label. Also, I'm concerned that those mentions could be very distracting in some cases.
Besides the clickable link in the footer, there are at least two other clickable links. One is in the BB chat window. It's the one with the video that says "How Does Squadhelp Work? Learn about how Squadhelp works". Once a potential buyer clicks on it they are shown comprehensive advertising of SH services that are directly competing with my WLM marketplace.
Another one is at a very sensitive place. Once a potential buyer clicks "Buy Now" button, on the following payment page there's a big CLICKABLE logo of SH at the very top of the page. Super noticeable. Now, if I was a buyer and if I was about to spend a significant amount of money I would be very tempted to click and find out more about the company that is going to handle my transaction. But when I click on it I see nothing about escrow services. Instead, I'm prompted to launch a naming contest or view names for sale at Squadhelp. And that is once again advertising of SH services that are directly competing with my WLM marketplace.
Those clickable links are very risky. I would really appreciate if they at least were affiliate links. Before WLM was announced, we could embed our portfolios in our websites. Then each single domain name had an embedded affiliate link. In the WLM I haven't seen a single affiliate link yet although it's obvious that potential buyers can very easily migrate from WLM to Squadhelp with a single click.
Looks like a step in the right direction, even though given the option most of the buyers would likely prefer to stay anonymous for a host of reasons.
That said, squadhelp's role in the negotiation process for WLM domains, still seems unclear.
Do they essentially act as a broker (or) do they interact with the inquirers simultaneously along with the seller,(or) do they only pitch-in once a lead has gone cold?
Squadhelp, please allow us to choose the landing page we want. I also like the professional theme, but i kind off dislike the landing page that comes with it. I think you should asap work to allow a landing page similar to that of the modern theme.
Things seem scattered in the professional themes landing page and the logo is barely seen. It looks like a landing page from 1995. IMO
@GrantP I had previously selected do not show this option for a makeoffer button in addition to a bin but below there was an option of not recieving offers on %, Which I cant disable so I selected 70%. Today a buyer came with an offer for 600$ for a 899$ bin domain, I wanted to accept the offer as the diff was little but there is No option to accept the offer. I contacted support and they told me accepting the offer option will be added in few days.
@NameWell Thanks for tagging me. For some reason I wasn't notified or didn't see the ping so I just randomly saw your post now.
As you know, I gave my elaborate opinion about the excessive SH branding at the WLM at SH's forum. SH is awesome and I want the site to get traffic, but not when it's from the white label marketplace because then it stops being a white label marketplace. SH's role in the WLM should be customer support and escrow services. Personally, I would have been happy if this was the only reference to SH at the individual WLM's pages:
Trusted by over 30,000 customers, our partner Squadhelp handles customer support, secure payment collection and manages the domain transfer all the way to your account.
I added the customer support part because that way this one paragraph can cover all the things SH is doing in relation to the WLM. That's it. All the 8 other mentions are unneccessary (especially the ones about SH being a number #1 naming platform) and can cause potential WLM buyers to turn into SH customers. On these individual pages, the name of the WLM appears only as a logo, while SH's name appears 9 times. Makes no sense. It causes brand dilution and it's simply counterproductive, unnecessary and comes off as an almost desperate attempt to seem legitimate, IMO. I'm aware that some visitors will visit SH anyway. But there's no need for any site to promote a competing site by repeatedly mentioning its url and praising it. I think when a site looks professional and the reps they communicate with are professional- then people won't doubt the site's legitimacy and focus on its offerings. But when it tries too hard and acts without confidence then potential buyers can think- hmmm... something here is off.
Anyway... I hope SH is working on giving people customized options for the amount of SH mentions or just remove the excessive "advertising", as unintentional as it may be.
@GrantP Really cool that the offer center has been upgraded and more information is being given. Great job on that front.
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