domain Social.com appraisal request

[BlueSkies]

I would like to seek a current appraisal on the value of the domain name Social.com to an end user.

I have the possibility of using it in a new venture (unrelated to the current site) and would need to value it.

Your opinions are appreciated!

Thanks,

Scott

 

[nrmillions]

Its a good domain right now, worth low to mid 6 figures unless you have the skills to sell it to a company like facebook or google, but its not a great name overall to hang onto. I would sell it while "social" is a hot term like it is now. Social media, social networking and social everything is hot right now but 10 years from now people might not use the word social like that anymore. Kind of like the word cyberspace in the 90s. It was huge and now its an outdated term. Its not like owning something like movies.com or cars.com where movies and cars are words that will probably always exist and be popular. Social by itself is also almost too generic of a word. Sell it soon!

 

[Smartphone]

I say $250K and up. Terriffic one.

 

[gero]

I would say what nrmillions said is the most pragmatic appraisal in this thread.

Social applications have been very popular, but this term is TOO generic. If I was a business, I would rather use a unique made up term, rather than spend over 300k on a name. JMHO...

i'm new to domain names.. but quite experienced in internet business. so I might be off, but 100-200k seems possible range.

This space is too crowded and very very hard to monetize.. paying more than 200K is a big risk to the buyer.

Its a good domain right now, worth low to mid 6 figures unless you have the skills to sell it to a company like facebook or google, but its not a great name overall to hang onto. I would sell it while "social" is a hot term like it is now. Social media, social networking and social everything is hot right now but 10 years from now people might not use the word social like that anymore. Kind of like the word cyberspace in the 90s. It was huge and now its an outdated term. Its not like owning something like movies.com or cars.com where movies and cars are words that will probably always exist and be popular. Social by itself is also almost too generic of a word. Sell it soon!

 

[Tim Schoon]

Would make a great bookmark site for all different social network sites.

Somewhere people can rate and review social networks

I wouldn't sell under $300k

 

[dnb8]

Great name, can You share with us the best offer that you got for this domain?

 

[BlueSkies]

Great name, can You share with us the best offer that you got for this domain?

I haven't had an actual offer for the domain in a long time. It hasn't been for sale.

- Scott

 

[maxeaus]

Whats this domain worth? RETIREMENT IMO.

You could seriously keep your local Porsche dealer in business a long time with a sale of this baby

i would say $100,000 if you needed to flog it in desperation, to multi millions if Rupert Murdoch had a rush of blood whilst at a traffic event!

 

[Ross860]

200k - 700k imo.

 

[kemjika11]

Yes, social networking is SOooooooooo in right now.

very low to mid $xxx,xxx

 

[DubDubDubDot]

I'm going to go lower than the rest. Mid $xx,xxx. Maybe high $xx,xxx.

A startup isn't going to pay the prices being quoted in this thread. They can't afford it since investors won't touch social networking anymore.

Would a large established company pay $100k+? The question is, which of them don't already have social networking sites? And do they want a generic name or something with an identity?

Cool name, but I'm making up a 5-6 letter reg fee instead.

 

[Michael Purse]

Mid $xxx,xxx at worst. In a year or two when the economy picks up it's a $1m domain.

 

[Steven]

I would say that it could go up to a couple million dollars.
However, also know that domain value is also time sensitive.

Sell at the right time.

 

[BlueSkies]

How do you know when the right time is? I don't see any indication that Social media and networking are going away anytime soon. I suppose things could change though.

I would say that it could go up to a couple million dollars.
However, also know that domain value is also time sensitive.

Sell at the right time.

- Scott

 

[Keral_Patel]

500K and Up

Great name.

 

[ComKid]

now? ...wouldn't let go for less than $2 million

......in 10 years? maybe $5 - $10 million.....low end appreciation IMO! In a generation or two? might see $20-50 million. This name will appreciate with or without you so better to see the best return and at least hang onto for a couple more years. The longer you hold the more you will get!!

This is a marketable keyword domain like very few others. Good Luck! 8^X

 

[BlueSkies]

now? ...wouldn't let go for less than $2 million

......in 10 years? maybe $5 - $10 million.....low end appreciation IMO!

I think I agree - any takers

I did actually think that the appraisals were significantly lower then when I asked over 2 years ago:
http://www.namepros.com/domain-appraisals/282893-social-com.html

What do people find is a typical appreciation on domain names from year to year?

Scott

 

[Jaco]

I think I agree - any takers

I did actually think that the appraisals were significantly lower then when I asked over 2 years ago:
http://www.namepros.com/domain-appraisals/282893-social-com.html

What do people find is a typical appreciation on domain names from year to year?

Scott

There is no "typical appreciation" since domains address different facets of the human condition. Their 'appreciation' is more contingent on the market relevance of the keyword/s, rather than some index'ish, macro appreciation rate.

For example, there's been serious price increases in gold and silver bullion in the past couple years.
The values of gold.com, silver.com, bullion.com, goldbullion.com (etc, etc, etc) are now a good bit higher today than they were a few years back.

With this name, the phrase "social networking" has been REALLY hammered down peoples throats for the past couple years. While it existed a couple years ago when you first had it appraised, it wasn't one of those 'every ten seconds' buzzwords like it is today (I'm a firm believer that these are the right times to sell, as things like this tend to be faddish and interest wanes in time...)

While I disagree that this name is a "Retire To Monaco And Buy Lamborghinis" type name (there aren't any names like that, really) I do think the *potential* is there for people/corps with deep pockets to want it very badly. Social networking has very little to do with the name platform and everything to do with the development scheme, but a name like this is something that one could easily envision a late-comer to the social networking scene with good funding wanting to buy to get whatever head-start the name platform might offer.

This is the sort of name that would require very, very careful shopping of ultra high caliber prospective end-users. The worst thing you could do is just throw it up in next years TRAFFIC auction and let the 'alpha domainers' fight over it. To them, this is a low XXX,XXX to mid XXX,XXX name. To the right end-user, it does have that Y factor and potential for enormous upside. If Schwartz had sold Candy.com in a domainers auction, he wouldn't have gotten anywhere NEAR 3mm for it.

 

[wellmanneredsquirrel]

I'm going to go lower than the rest. Mid $xx,xxx. Maybe high $xx,xxx.

A startup isn't going to pay the prices being quoted in this thread. They can't afford it since investors won't touch social networking anymore.

Would a large established company pay $100k+? The question is, which of them don't already have social networking sites? And do they want a generic name or something with an identity?

Cool name, but I'm making up a 5-6 letter reg fee instead.

I respect your opinion but I would not give too much value to this criterion when pricing a domain.

If you ask for 100K and the buyer can only afford to pay you 60K in cash, then you can structure a partnership or get paid part $$ part stocks. Or you can lease for x amount of time with a buy option, so that the buyer can taste the domain for a while. All in all, I don't think that we should undervalue domains because some startups somewhere cannot afford it.

Social is in the 500K + range if you can wait 1+ year, in my opinion. Think about all the lobbying groups that would love to have this domain. Hell, If i was a big oil or tobacco company I would be interested in that domain. A lot of public companies are looking for communication channels where they can tell the world about how environmental friendly they are, how they respect human rights (i.e. mining companies, textile companies, etc.).

Example (of the top of my head) : Carmaker wants to tell the world about its new green cars + wants to show it reinvests a lot of profits in the community + has safer workplace etc. Create an advertisement campaign the essence of which is the following : "We make the world a better place, what about you? visit social.com"

? what do you guys think ?

SQ

 

[MicroGuy]

For example, there's been serious price increases in gold and silver bullion in the past couple years.
The values of gold.com, silver.com, bullion.com, goldbullion.com (etc, etc, etc) are now a good bit higher today than they were a few years back.

Great comparison, a profound explanation! Probably worthy of recording for future generations. Kudos to King Richard, the greatest rhymes-with-"ICK" of all time. IMVHO.

 

[daj]

If you're looking to sell this great domain for $609,000 estibot has a in-network buyer willing to buy it from you.

Go to: beta.estibot.com and type in Social.com, as this is what it says...

Do you own this domain name? If so, we found 1 potential in-network buyer based on our valuation. If you are interested in selling this domain for $609,000 USD please click here. All appraisals are confidential and no information is released to potential buyers without your permission.

I would sell it! That's a good price in this market.