So You Bought The Domain, Now What? (Part 2)

[Jimmy Changa]

In an effort to explore an issue brought up in So You Bought The Domain, Now What? (Part 1: The Poll) I have decided to start a new thread. I think this topic deserves it's own discussion away from the poll.

In targeting high-dollar end-user sales, having a domain parked at a PPC such as Sedo hurts your leverage and gives you a severe handicap in negotiating for the . How do we overcome this while at the same time still getting exposure for our domain?

:tu:

OK, tell me this...What's wrong with listing a site at Sedo in order to get some exposure to the reseller market but not actually park it there? Wouldn't that work?

 

[barefoottech]

Nothing at all against you Listing at SEDO but not parking it there
Hundreds list at one Park service and Park or use domain somewhere else

 

[IAmAllanShore]

On a practical level, it's somewhat accepted that buying a parked site means that the only lost-cost to take into consideration is parking revenue instead of a membership or developed site.
Sites PARKED anywhere mean (to me) that the seller hasn't invested too much time or effort into the site, so their price point is somewhat lower than those that have worked and developed their "product".
Developing even an ok name makes it more desirable, even aside from the extrensic benefits such as traffic and revenue.
Just :imho:
-Allan :gl:

 

[Grrilla]

Developing even an ok name makes it more desirable, even aside from the extrensic benefits such as traffic and revenue.

Did you mean "extrinsic", IAM? :hehe: Nah, I ain't bustin your chops. Good points, and I just thought that it provided a clever way to seguweigh into typos, if there is someone out there that really needs to get something off their cheasts. :hehe:

 

[IAmAllanShore]

Did you mean "extrinsic", IAM? :hehe: Nah, I ain't bustin your chops. Good points, and I just thought that it provided a clever way to seguweigh into typos, if there is someone out there that really needs to get something off their cheasts. :hehe:

A product of the schools of Tennessee, South Carolina, Virginia, and North Carolina!

It's amazing I learned to brush my teeth and wear shoes at all!

Besides, you mispelled guerilla in your username but I ain't got my panties in a wrinkle about that one

-Allan :gl:

 

[Grrilla]

BTW. I like extrinsic- underused term. I say aye! to more "extrinsic" and less "intrinsic". BTW extrensic.com is avail. You get first dibs, Allan.

A product of the schools of Tennessee, South Carolina, Virginia, and North Carolina!

Hmm... Guess that makes you a Volunteer Gamecock and a Cavalier Tar Heel.

Hmm... or is that a Cavalier Gamecock and a Volunteer Tar Heel?

 

[primacomputer]

To work out what you shouldn't do you just need to define your goals and compare each situation against them to see if they match. So you have a good name and are looking for a high value end user sale. What do you want to show potential buyers and what do you want to hide?

On thing you may want to hide the fact that you're a speculator. No one is going to believe the “I really want to develop this name but would be willing to sell at the right price” line from a speculator—Even if it's true. A buyer will negotiate with a speculator differently than they will someone who they know bought the name to develop their life long dream project.

So how would someone be able to tell if you're a speculator? Having a name parked on a PPC service is a good indication. It shows that you have at least a basic understanding of the domain game and probably didn't buy the name for development. Doing a google search and seeing the name show up in for sale lists on various domain forums is a dead give away. Having your contact details listed in whois for 100 names is another dead give away.

So not parking at a PPC service, not posting the name for sale, and using a privacy service would hide the fact that you are a speculator would help. Of course there are other ways to investigate a name, but these are probably the three most useful/common.

The thing is that when it comes to negotiation knowledge is power. The more you can discover about the buyer and the less he can discover about you the better. I'm not saying you want to keep everything from a buyer. Sometimes it pays to just come out and say, “Look I do this for a living. I know what the names worth and your wasting your time increasing your $1000 offer by $10 each time”. But better to let that be your decision, rather than something they know before they even approach you.

 

[Jimmy Changa]

Well, take my situation for instance. I am a developer first, and a speculator second. I only recently started into this whole world of domaining. So, if a potential buyer researched a domain, found my name and looked me up, they will find several of my projects and client's projects, some of which have been up for years. Sure, I sell domains too, but would my position necessarily be hurt by the fact that they can find these things out about me?

Quite frankly, I know I'm a bit too open and should reevaluate what information I have about myself on the web. Especially now in light of this dynamic.

 

[Grrilla]

I'm going start referring to you as Jimmy "Socrates" Changa, because of the methodology you use to probe for answers and because you have a habit illiciting a response from me.

Quite frankly, I know I'm a bit too open and should reevaluate what information I have about myself on the web. Especially now in light of this dynamic.

I agree and am going through a similar reevaluation process.

 

[equity78]

To work out what you shouldn't do you just need to define your goals and compare each situation against them to see if they match. So you have a good name and are looking for a high value end user sale. What do you want to show potential buyers and what do you want to hide?

On thing you may want to hide the fact that you're a speculator. No one is going to believe the “I really want to develop this name but would be willing to sell at the right price” line from a speculator—Even if it's true. A buyer will negotiate with a speculator differently than they will someone who they know bought the name to develop their life long dream project.

So how would someone be able to tell if you're a speculator? Having a name parked on a PPC service is a good indication. It shows that you have at least a basic understanding of the domain game and probably didn't buy the name for development. Doing a google search and seeing the name show up in for sale lists on various domain forums is a dead give away. Having your contact details listed in whois for 100 names is another dead give away.

So not parking at a PPC service, not posting the name for sale, and using a privacy service would hide the fact that you are a speculator would help. Of course there are other ways to investigate a name, but these are probably the three most useful/common.

The thing is that when it comes to negotiation knowledge is power. The more you can discover about the buyer and the less he can discover about you the better. I'm not saying you want to keep everything from a buyer. Sometimes it pays to just come out and say, “Look I do this for a living. I know what the names worth and your wasting your time increasing your $1000 offer by $10 each time”. But better to let that be your decision, rather than something they know before they even approach you.

Good Points prima, But that is on so- so names. on a good name the buyer who is an end user wants, and needs the name. If It has been with a parking service I am not going to be any easier to negotiate LCD.tv with a company or another individual. THat's the name that's the price I could care less if you think I am a speculator , you approached me about the name. If we are talking about so - so names then maybe some buyer is a a little sharper because he or she does not really need the name, it is more about the quality of the name.


And Most end users at a company don't know to check Google to see of the name has been for sale In a Forum. I have a friend who works for a Fortune 500 company who was told to go out and see how they could buy a name he and his MBA from PENN were clueless to even find whois let alone search the name in GOOGLE. If another DOmain specualtor is trying to buy a name they can use the points you made to negotiate a better price for a domain.