Singular or plural: Which is better for these names?

[htmlindex]

Which is better out of the singular of plural for these keywords? Say you were going to register the Keyword.extention, which is better?

1. Loan or Loans?
2. Game or Games?
3. Job or Jobs?
4. Video or Videos?
5. Hotel or Hotels?
6. Domain or Domains?

 

[scandiman]

I would prefer the plural on all of these.

 

[Name Trader]

Definitely.

 

[Don]

I agree... plurals on all.

 

[GreenGambler]

Unless reffering to a something specific I would say the plural of all the above.

 

[AzN]

Plural...

 

[htmlindex]

That's actually what I was thinking. Good to see that everyone agrees!

 

[groundctrl]

What's the thinking on this? Is it because people search for plurals in engines or is there another reason?

 

[lzy]

Plurals no doubt.

 

[verbster]

Just by numbers, domain and video are best as singular...by a huge amount if just using Google.