It's been a while since I have released a New TLD case study. I recently completed a 30 page case study where I looked at 3 different .CARS web sites. One moved from a .COM to a .CARS domain, the other two launched new web sites on .CARS domains. The site that moved, ArizonaUsedCars.com, moved to Arizona.CARS. They saw a 75 percent increase in visitors from Google organic search (just by moving the site). The others have done pretty well, also. In the PDF, I detail all of the Google Analytics data, as well as SEMrush.com search engine ranking data. You can download the case study here. I'd love to hear any feedback you have--positive or negative.