Seeking Advice

[tkstark]

I could use some help figuring something out.

Imagine that you own a company in Boise named, say, Boise Window & Glass. You've owned BoiseWindows.net for close to a year, use it for email and now you're about to launch a website. But BoiseWindows.com is a developed site owned by a more-established competitor.

BoiseWindowAndGlass.com is available, as is BoiseWindowGlass.com and BoiseGlassWindow.com. None of these keywords has any exact-match searches but BoiseWindowReplacement gets about 200 exact-match searches.

Would you stick with the shorter .net, choose one of the three-word names or reject them all and come up with something else? And if you have to go with something else, would you limit yourself to a .com or would you consider a .net?

I would greatly appreciate your advice and insight.

 

[x11joex11]

Hi tkstark, I just finished an appraisal for a domain name but some of the points I went over might be useful to you. Let me know.

http://www.namepros.com/domain-appraisals/625384-elaws-info.html

The appraisal I did for the guy was there. I talk a lot about the value of TLD's on domain names in it and how the name relates to good SERP rankings.

 

[tkstark]

Thanks.

Anyone else have advice or thoughts?

 

[ecalc]

1) Immediately hand reg my company name, BoiseWindowAndGlass.com. Kiss the ground. Swear to never again name a company before registering the dot com. Deploy website and migrate email.
2) Hand reg and redirect the confusingly similar BoiseWindowsAndGlass.com.
3) Kick myself in the behind for not regging BoiseGlass.com before someone else did 4 days ago. Bite the bullet and bid on that parked name. It's not a type-in magnet but is authoritative, best kept out of the hands of competitors.
4) Dig for available and aftermarket generic dot com names containing high search volume keywords relevant to my business. Develop sister sites or point type-in traffic to appropriate pages on BoiseWindowAndGlass.com.

 

[tkstark]

Excellent advice, ecalc! Thank you. Your first two and last suggestions were things that I thought definitely should be done (though I hadn't considered aftermarket names and wasn't sure about deploying such a long name for email). I had not thought of your third suggestion, but it makes perfect sense. I'll definitely make an inquiry. Thanks!

 

[DubDubDubDot]

I would look into .US, which has more power in the real world than domainers and web developers give it credit for.

 

[tkstark]

I would look into .US, which has more power in the real world than domainers and web developers give it credit for.

That's an interesting idea that never would've occurred to me. But, you know, I've developed one site on a .us and it gets traffic on a par with my other developed sites. The extension doesn't seem to have hurt it at all. I assume you're suggesting registering a .us (say, boiseglass.us) to point traffic to the main site. I might suggest this to my client.