NameSilo

Seeing a name in logo form can help you decide.

Labeled as advice in General Domain Discussion, started by hookbox, Aug 1, 2016

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654

  1. hookbox

    hookbox Top Contributor VIP

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    When you look at names hour after hour after hour sometimes good names don't look to good because you see them all in whatever boring font your computer is set at. They all start looking the same and the true feeling of the name gets lost.

    What I do sometimes is type them into this font site (link below) to see them in many different fonts. Great names will really pop out when you see them in multiple different fonts. Just a little tip that helps me decide between a good name and a great name.

    http://www.1001fonts.com/
     
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  2. baseballworld

    baseballworld Restricted (Market)

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    Sounds like a good idea. That is why when i get my list together with results I take a break then and do other things offline giving me a chance to reset and think about things before making a final decision.
     
  3. Personally, I think that a solid brand is the first step of any start-up and it sets the theme for development and marketing. One shouldn't try to take the cart before the horse if they are serious about their new business model.

    While checking out different fonts can be fun to get a basic idea, I don't think too much weight should be put on that methodology. It can take lots of time researching a domain start-up's target market, target audience, etc. That includes, but is not limited to; a color palette that has psychological motivation, font styles that attract the target audience instead of repelling them, instant credibility and authenticity when the target audience see's the brand, a unique and custom logo/brand design that will not be confused for someone elses trademark, balancing in the brand image, flexibility of multi-platform use, can withstand the test of time, etc.

    In short, it's my opinion that a start-up shouldn't under-think or undervalue their brand image. It should be taken very seriously.
     
  4. hookbox

    hookbox Top Contributor VIP

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    I agree if we are talking about a company's brand identity but I'm not talking about that. When you look at thousands and thousands of names daily whether on the drop, closeouts or handregs even really great names start to look a little boring sometimes after hours of research. Once I narrow that list down to a reasonable number of my favorites I then like to see those names in a very basic logo type font just to see what jumps out at me. The crappy names normally still look crappy but the better ones really pop out and that sometimes helps me make a better decision in whether to register/buy the name or not. Of course when your talking real branding my idea makes little sense but I'm not talking about real branding.
     

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