For the 3rd time in 6 months, watching the ol' tee-vee and wouldn't you know, on comes a Go Daddy commercial, with surprise surprise, promoting .guesswhatyesdot-com I have yet to see another registrar or registry produce something like this for new G's, or anything for that matter. So essentially, what we have here, is the maximum exposure on prime time television. 3 times in 6 months. Resulting in Mom and Pop knowing only three things: - to buy a domain - and there is only one extension - all at one registrar GD. Soo, what the heck is every other registry and registrar doing to combat this monopolization? Nothing. No sleeves being pulled up, nothing being invested in main-stream television advertising by them. I mean, comeon, get to work people. Investors pulling up our sleeves, but we seem to be the only ones. We have limited resources in educating the masses. To generate mass appeal on new products, we need exposure from the source, or even places like talk shows. Eg. Ellen or Jimmy Fallon. Else we're looking at a 50 year adoption rate. I mean slow and steady winds the race, but that slow?? When you have prime-time exposure, you don't have to worry about the distractors sitting around in circles singing kum ba yah and moaning and groaning how the non-coms don't get traffic, there's no comparables and oh no they are soo confusing. We don't need this mantra as new G investors. I would prefer if you're not willing to be educated, at the very least offer something constructive that improves to what we're building. I realize Verisign is pooping cash, which helps them inject funds to, well, help them poop more cash, but surely the people who run new extensions had more than just the initial capital of 180k to acquire the new G? They can't make something on the magnitude of a domain extension and expect people to just know about it. Particularly when up against an almost 40 year old behemoth. So what's the problem? Are there vested interests that are attempting to bury new adoption? Or are these new registries really that cash-strapped? Whatever it is, looks like it continues to be up to us to roll up our sleeves and plug on. But until more excitement is generated, my weight will be on current stock rather than new acquisitions.