Given all the excitement over the new pricing, we are seeing some relatively inexperienced folks in .TV regging names that more experienced folks have looked at very carefully and said 'no thanks'
New people, I am looking at you: Be Careful.
Consider this a public service announcement from someone who has spent A LOT of money over the years on .tv.
Conditions:
(1) This applies only to reg fee renewals only. Premium renewals are a whole different game.
(2) When I say Price I mean either (a) the price you will pay in the secondary market, OR (b) the upfront premium fee OR (c) reg fee if it is a non-premium hand reg
(3) Applies to domaineers, not developers or end-users who have a completely different set of objectives. If you are an end-user and the name is perfect for you, then step up and buy it. It will make no difference in the long-run of your business if you pay 138% more than 'market' price, whatever that means.
(4) There are 5-7 masters of buying and flipping .tvs. They can ignore this post as it does not apply to them
(5) The rule is not infallible. Proceed with caution
The Rule:
(1) Think of the exact same domain in .COM.
(2) Imagine the likely selling price on DNJournal.com.
(3) Divide by 100. That should be your ceiling price. Note: Your *ceiling* price, not your *floor*.
Almost every registration or purchase that I have had second thoughts about later fails this test. And I don't even plan to flip; I plan to develop.
NOTES:
(1) If you have been in .TV land long enough, you can decide when to relax this rule. (Usually with really high end domains or if it fits something else you are doing)
(2) If you are new, it won't guarantee success, but I think it will keep you from egregious errors.
(3) In five years, I hope to be able to post this message again and say the rule is divide by 10, not by 100. If that happens, you will pat yourself on the back for your foresight. If not, then you should still be OK if you did nothing but follow this rule. If you are buying today at 1/10th the .COM cost and hoping for it to become 1:1 with .COM, then you are delusional.
(4) Note: There was a time when this rule was closer to divide by 1000. So things have improved. I once upon a time hand-regged. cruiselines.tv for $25 for example. That was not a hard decision.
But when I see this below on a list of former 'premiums', I just roll my eyes
sheehan.tv
shidai.tv
shigekazu.tv
shootingstar.tv
sicherheit.tv
skinbetter.tv
skyperfectv.tv
soon.tv
spectre.tv
What does this even mean? None of these domains are worth reg fee IMO unless you have a use for them
(5) I see a lot of people registering adjectives and adverbs and other things that sound cool. It is unclear to me that these have any value at all, except vanity/collectible value *
* There is nothing wrong with that, i do it all the time, but just recognize when you are regging for vanity as opposed to for investment. And compare that with other things you could buy for vanity (artwork, jewelry, spinning chrome rims).
For Extra Credit:
(1) Some domains don't fit .tv at all. MortgageCalculator.tv is not worth 1/100th of MortgageCalculator.com. Telephone.tv is not worth 1/100th of Telephone.com.
So this rule is not a replacement for common sense.
(2) If you are buying a 'portfolio' for flipping assume you will sell 2% of your domains per year. Evaluate your carrying costs in that light. The .tv market is not that liquid. You can sell more if you are really active and hustle, but then figure in the cost of your labor in doing that as a real cost.
(3) The rule starts to break down at really low value domains because then reg fee becomes a meaningful part of the cost. For extra protection, multiply reg fee x 5. It it makes up 30% plus of the value, be cautious.
Finally:
When I am buying or selling a domain, I reserve the right to ignore this rule completely in either direction. :lol: I have learned enough by doing (aka spending money in good and less good ways) to earn that right
And, yes, I love .tv more than almost anyone. So welcome to the club.
New people, I am looking at you: Be Careful.
Consider this a public service announcement from someone who has spent A LOT of money over the years on .tv.
Conditions:
(1) This applies only to reg fee renewals only. Premium renewals are a whole different game.
(2) When I say Price I mean either (a) the price you will pay in the secondary market, OR (b) the upfront premium fee OR (c) reg fee if it is a non-premium hand reg
(3) Applies to domaineers, not developers or end-users who have a completely different set of objectives. If you are an end-user and the name is perfect for you, then step up and buy it. It will make no difference in the long-run of your business if you pay 138% more than 'market' price, whatever that means.
(4) There are 5-7 masters of buying and flipping .tvs. They can ignore this post as it does not apply to them
(5) The rule is not infallible. Proceed with caution
The Rule:
(1) Think of the exact same domain in .COM.
(2) Imagine the likely selling price on DNJournal.com.
(3) Divide by 100. That should be your ceiling price. Note: Your *ceiling* price, not your *floor*.
Almost every registration or purchase that I have had second thoughts about later fails this test. And I don't even plan to flip; I plan to develop.
NOTES:
(1) If you have been in .TV land long enough, you can decide when to relax this rule. (Usually with really high end domains or if it fits something else you are doing)
(2) If you are new, it won't guarantee success, but I think it will keep you from egregious errors.
(3) In five years, I hope to be able to post this message again and say the rule is divide by 10, not by 100. If that happens, you will pat yourself on the back for your foresight. If not, then you should still be OK if you did nothing but follow this rule. If you are buying today at 1/10th the .COM cost and hoping for it to become 1:1 with .COM, then you are delusional.
(4) Note: There was a time when this rule was closer to divide by 1000. So things have improved. I once upon a time hand-regged. cruiselines.tv for $25 for example. That was not a hard decision.
But when I see this below on a list of former 'premiums', I just roll my eyes
sheehan.tv
shidai.tv
shigekazu.tv
shootingstar.tv
sicherheit.tv
skinbetter.tv
skyperfectv.tv
soon.tv
spectre.tv
What does this even mean? None of these domains are worth reg fee IMO unless you have a use for them
(5) I see a lot of people registering adjectives and adverbs and other things that sound cool. It is unclear to me that these have any value at all, except vanity/collectible value *
* There is nothing wrong with that, i do it all the time, but just recognize when you are regging for vanity as opposed to for investment. And compare that with other things you could buy for vanity (artwork, jewelry, spinning chrome rims).
For Extra Credit:
(1) Some domains don't fit .tv at all. MortgageCalculator.tv is not worth 1/100th of MortgageCalculator.com. Telephone.tv is not worth 1/100th of Telephone.com.
So this rule is not a replacement for common sense.
(2) If you are buying a 'portfolio' for flipping assume you will sell 2% of your domains per year. Evaluate your carrying costs in that light. The .tv market is not that liquid. You can sell more if you are really active and hustle, but then figure in the cost of your labor in doing that as a real cost.
(3) The rule starts to break down at really low value domains because then reg fee becomes a meaningful part of the cost. For extra protection, multiply reg fee x 5. It it makes up 30% plus of the value, be cautious.
Finally:
When I am buying or selling a domain, I reserve the right to ignore this rule completely in either direction. :lol: I have learned enough by doing (aka spending money in good and less good ways) to earn that right
And, yes, I love .tv more than almost anyone. So welcome to the club.
