from what I remember back in the traffic auction when porn.com was up for sale, it was averaging around $5,000 a day which is around $150K/ month.
That equates to $1.8 million/year
From what I remember, the site was also just full of ads and not affiliates. A little monetizing and you can double that figure or more; not to mention development potential.
Even so, that works out to only 5 years revenue! And for a name that can be sold for even more than 9 million in the not so distant future?
I say thats an absolute bargain