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information Plato Design Rebrands to Aesthetic, and Aesthetic.com

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Browsing through Crunchbase can have some unexpected results. While doing some research for another article, I was looking through a list of recently funded companies when I saw “Aesthetic (formerly Plato Design). What stood out to me was the fact that the company had managed to secure the use of the premium Aesthetic.com domain name.

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They'd better spend a minimum of $50k for the commonly used Esthetic.com variant (I know it's not the Queen's English.) :-D
 
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They'd better spend a minimum of $50k for the commonly used Esthetic.com variant (I know it's not the Queen's English.) :-D

That’s the first time I’ve ever seen the Esthetic spelling!
 
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That’s the first time I’ve ever seen the Esthetic spelling!

It's definitely a common American English spelling. The word is spelled (spelt!) "aesthetic" due to the Greek word ΑΙΣΘΗΣΗ (sense/sensation) where the "ΑΙ" diphthong is transliterated as "ae" - as in "eh".
 
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It's definitely a common American English spelling. The word is spelled (spelt!) "aesthetic" due to the Greek word ΑΙΣΘΗΣΗ (sense/sensation) where the "ΑΙ" diphthong is transliterated as "ae" - as in "eh".

interesting! I’d never considered that.
I guess it’s somewhat similar to Color.com & Colour.com, or Harbor.com & Harbour.com - the respective companies smartly acquired each variant
 
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Yes. I do prefer the Queen's English, however. Took me a while to detach from proper spelling LOL.
 
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Yes,
I feel the same way.
A good domain name is half the battle
 
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Amazing domain, I wonder how much they paid
 
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