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Plato Design Rebrands to Aesthetic, and Aesthetic.com

Labeled as information in Domain Industry News, started by James Iles, May 26, 2020

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  1. James Iles

    James Iles Writer at JamesNames.com and Consultant PRO VIP Gold Account Trusted Blogger ★★★★★★★★★★

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    Browsing through Crunchbase can have some unexpected results. While doing some research for another article, I was looking through a list of recently funded companies when I saw “Aesthetic (formerly Plato Design). What stood out to me was the fact that the company had managed to secure the use of the premium Aesthetic.com domain name.

    Read more on my blog.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Acroplex

    Acroplex Top Member DomainGang.com PRO VIP ★★★★★★★★★★

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    They'd better spend a minimum of $50k for the commonly used Esthetic.com variant (I know it's not the Queen's English.) :-D
     
    Last edited: May 26, 2020
  3. FolioTeam

    FolioTeam AMDB.tv VIP

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    Thanks for sharing
     
  4. James Iles

    James Iles Writer at JamesNames.com and Consultant PRO VIP Gold Account Trusted Blogger ★★★★★★★★★★

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    That’s the first time I’ve ever seen the Esthetic spelling!
     
  5. Acroplex

    Acroplex Top Member DomainGang.com PRO VIP ★★★★★★★★★★

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    It's definitely a common American English spelling. The word is spelled (spelt!) "aesthetic" due to the Greek word ΑΙΣΘΗΣΗ (sense/sensation) where the "ΑΙ" diphthong is transliterated as "ae" - as in "eh".
     
  6. James Iles

    James Iles Writer at JamesNames.com and Consultant PRO VIP Gold Account Trusted Blogger ★★★★★★★★★★

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    interesting! I’d never considered that.
    I guess it’s somewhat similar to Color.com & Colour.com, or Harbor.com & Harbour.com - the respective companies smartly acquired each variant
     
  7. Acroplex

    Acroplex Top Member DomainGang.com PRO VIP ★★★★★★★★★★

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    Yes. I do prefer the Queen's English, however. Took me a while to detach from proper spelling LOL.
     
  8. Mytz.com

    Mytz.com Upgraded Member Gold Account

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    Yes,
    I feel the same way.
    A good domain name is half the battle
     
  9. DigitalRoar

    DigitalRoar Established Member

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    Amazing domain, I wonder how much they paid
     

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