So I guess it's better to hear from the man himself. Wolfis, I wonder where you been posting.
I love this quote, "I feel something funky is going on". Well, I agree with you on that one, there definitely is some funky stuff going on. Let me see if I can give you a summary of what I know.
Yahoo gave their advertisers to Bing, and the problems started. No official TQ scores, but I think Bing has already implemented them, just nobody has them. Yahoo doesn't know what Bing is doing, but Bing knows what they are doing. Reporting works correctly if it's a full moon and it's the third Saturday of the month. The time changed from PST to UTC, so a new day now starts at 4pm PST. Broad match is your friend they claim. Some advertisers still haven't migrated over to Bing yet, I expect it to take another 3-6 months for all of them to be moved over.
Reporting is always fun, I have seen days where we were paid for more clicks than we even sent to Yahoo/Bing, but the day before they paid us for a lot less clicks. Sometimes I feel like they have somebody who is manually finalizing the numbers whenever they feel like it.
Overall RPC is higher, and CTR is getting there. Our overall numbers the past two weeks have been higher than before the migration, and I don't think we are where we need to be yet. There are definitely still issues that we find everyday.
Adult domains aren't doing as well as they were with Yahoo, because Bing has a 5 cents per click minimum for adult terms. Where Yahoo had a 1 cent minimum. So some of the adult domains are a lot more generic that before. But we have been seeing a lot more coverage being added everyday, which is why in many cases Bing doesn't like us because we store so much historical information about everything.
We have seen one click come in for $22.00 for one domain and then tomorrow the same click to the same advertiser come in at $0.05. We ask and don't ever get a real answer that anybody would believe.
Most people still don't realize that Canada is now it's own country in Bing's world and pays about 25% of what it was paying before.
Are things better than when we had Yahoo, not yet. But they are getting there. I originally said it would take us about 30 days to figure out how Bing handles things and tomorrow is the 30th day. Do we understand everything, no, but I promise you that I know more about how the new system works than anybody else. In most cases better than Yahoo does.