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information Owners of Elite Taxi, registered Let'er Uber LLC

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Pendleton taxi company once opposed to Uber scoops up rivals’ business name

The owners of Pendleton’s only taxi service couldn’t stop the city from allowing ride-hailing services like Uber to begin operating. But they did claim a business name that was first used by one of their new competitors.

Matthew and Rod Johlke, the owners of Elite Taxi, registered Let’er Uber LLC on Aug. 8 with the Oregon Secretary of State’s Office. The father and son team’s new limited liability company shares a name with an upstart group of ride-hailing drivers who had hoped technologies like Uber would increase transportation options in the area.

Whatever the intent, the creation of Let’er Uber LLC is the latest development in the contentious process of bringing ride-hailing services to Pendleton.

The move has confused members of Let’er Uber and the Johlkes haven’t publicly revealed the reason behind their new company. The owners did not return a message left at their Pendleton office.

All of this is taking place just before the Pendleton Round-Up, the region’s biggest tourism event of the year. In mid-September, thousands of tourists from around the world will arrive in Pendleton for the festivities, and many of them are going to need rides around town.

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