NameSilo

Outbound Marketing - Is It Even Worth It?

Labeled as advice in Domain Industry News started by Omar Negron, Jan 6, 2018.

Replies:
23
Views:
1,754

  1. Omar Negron

    Omar Negron Active Member VIP

    Posts:
    1,335
    Likes Received:
    1,433
    Is outbound marketing even worth it? We talk a little about this in our new video where we break down some of our thoughts when it comes to this topic.



    See More Here

    @Willox Perez
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Grilled

    Grilled Be the change you want to see in the world VIP

    Posts:
    4,066
    Likes Received:
    5,332
    Last edited: Jan 9, 2018
  3. Omar Negron

    Omar Negron Active Member VIP

    Posts:
    1,335
    Likes Received:
    1,433
    Hey @Grilled

    Yes we actually talk about that tool in one of our blog post!

    Thanks for bringing it up again.

    -Omar
     
  4. Talk Blogger

    Talk Blogger New Member

    Posts:
    21
    Likes Received:
    34
    Its worth if we have a very targeted personalized mails sent to prospects! :)
     
  5. Loxline

    Loxline Account Auto-Closed

    Posts:
    920
    Likes Received:
    895
    Umbrella up before Follow up

    You can command a significantly higher price by presenting yourself (and your domain name) as "inclusive". If you are uncomfortable with that (inclusive) you should work on acquiring relevant knowledge about specific company and niche. What they do not like is people who truly don't have a grasp of what their company or niche is about.

    By going blind the only difference lies in the buyer's "feeling" about the domain name. The more price elasticity exist, more differences than similarities arise.

    De-linking knowledge will lead your own mind to: substantially lower price.
    It's better to "know" than just to believe it, even if your belief is based on indications, it's not enough.

    The deeper the commitment to learn something about the niche or company culture, the less price matters.
     
  6. Omar Negron

    Omar Negron Active Member VIP

    Posts:
    1,335
    Likes Received:
    1,433
    Thanks for the input!

    Thanks!
     
  7. Dave

    Dave Top Member VIP ★★★★★★★★★★

    Posts:
    2,956
    Likes Received:
    2,361
    Over the last 10+ years the majority of my domain sales have come from outbound marketing or auctions. Only around 15-20% have come from inbound enquiries. So for me outbound has been essential.
     
  8. gipson

    gipson Next Domain Market VIP

    Posts:
    1,502
    Likes Received:
    1,693
    but again,, how do you deliver the mail to the right hands for large companies.
     
  9. SpareDomains

    SpareDomains Jay VIP ★★★★★★★★★★

    Posts:
    3,460
    Likes Received:
    2,407
    Since 2003 over 90% of all of my offers/sales have been from inbound inquiries to my own sales landers. Have I done a few outbound for others and been successful=yes but I prefer patience/inbound leads on my personal domains as they lead to insane profit margins. $84 into 16k, $16 into 7.5k, $8 into 3.5k etc... basically every inbound sale is an $8 domain with a few years renewals turned into x,xxx-xx,xxx.
     
  10. wot

    wot Top Member VIP ★★★★★★★★★★

    Posts:
    7,671
    Likes Received:
    2,151
    Much the same over the years, 90% plus of sales have been inbound, well over 1,000 names totaling just under 7 figures.
     
  11. Omar Negron

    Omar Negron Active Member VIP

    Posts:
    1,335
    Likes Received:
    1,433
    Very interesting. So outbound has been working well for you. Great to see!

    Yes, this is a challenge we all deal with. Some tools help such as Clearbit.

    Hey Jay. Awesome numbers! Thank you for sharing. Incredible ROI.

    Wow! Congrats on the success with your inbound sales!
     
  12. Dave

    Dave Top Member VIP ★★★★★★★★★★

    Posts:
    2,956
    Likes Received:
    2,361
    Surprising numbers here. 90% of all sales from inbound? Have you guys never used auction sites or bulk email outbound with a link to a landing page?

    I once held a domain name for 3 years before doing any outbound on it. The buyer was really happy it came up for sale. When I told him I had it parked for sale for 3 years he couldn't believe it. He told me he had once checked it and it was a developed site, so never bothered to check again.

    This is why I now prefer outbound. The buyers may not even know it is for sale otherwise.
     
  13. wot

    wot Top Member VIP ★★★★★★★★★★

    Posts:
    7,671
    Likes Received:
    2,151
    A few via Sedo,the majority of the sales were in years gone by numbers reducing dramatically over the past 3-4 years. Perhaps more attention to outbound may improve the situation. Trying a few using Undeveloped.com landers will probably combine that with more selective emails to prospects and see what happens.
     
  14. SpareDomains

    SpareDomains Jay VIP ★★★★★★★★★★

    Posts:
    3,460
    Likes Received:
    2,407
    I've been profitable and increasing every year since 2003 so I don't sell a ton of domains but I haven't needed to. My last 2 sales produced over 19k in profit and those were both $8 acquisitions and a few years of renewals. If that wasn't the case then I would look to outbound more but in the limited outbound I've done return has been much higher on inbound leads as they are already 100% confirmed buyers if the price can align. Guy walks into a car dealership he's there to buy a car, guy gets an email about a car sale not so much as ya have to convince him why he needs a new car and adjust the price to make him want to buy.

    I list all my domains at Sedo, Afternic, Uniregistry etc... but most leads/sales 90%+ come to me direct as that's where I point them all which also leads to sales on my other sites as I link my developed sites from related domain sales landers.
     
    Last edited: Jan 22, 2018
  15. korganian

    korganian Active Member VIP

    Posts:
    2,045
    Likes Received:
    2,150
    Could you give an example of one of your landers linking to your developed site Jay?
     
  16. Asfas1000

    Asfas1000 Active Member VIP

    Posts:
    2,354
    Likes Received:
    2,494
    @Dave would you say you are getting good prices with outbound ?

    I'm leaning more towards @SpareDomains approach, and I'm beginning to believe there is a lot more potential in hand regs than meets the eye.
     
  17. Dave

    Dave Top Member VIP ★★★★★★★★★★

    Posts:
    2,956
    Likes Received:
    2,361
    The truth is you'll always get more money from being passive. I don't mind this though. I've primarily been a flipper and I never hold a large portfolio for too long. The most I ever had to pay for renewals in one year was about $500. I know some domainers who have to pay tens of thousands per year in renewals. Some even hundreds of thousands. Or if you're named Mike Mann.. well you get the gist.

    This doesn't mean I'll always take less than any expected value, but it does mean I can afford to take marginally less if an offer is fair enough. This is because if my maximum renewal fee is only $500 or so, then I only need to make a minimum of $500 in profit from one sale to have covered my renewal fees for an entire year. Any further sales during that year is pure profit, so what if I sell a domain for slightly less than others may have?

    To summarise, I prefer a smaller portfolio size, but it does have the following pros and cons;

    Pros
    • Lower renewal costs
    • Far greater room for profit. If for example my renewal costs are $500 per year, once I have made that $500 profit to cover the renewal costs, everything afterwards is all profit. Compare this to someone who must pay $20,000 in renewal costs. They need to first make $20,000 profit just to break even. This means they may be forced to price weaker domains far higher than I would, which means it is easier for me to sell more niche domains than it is for them.
    • Less financial risk. If for some odd reason I went a year without making a single sale (hasn't happened yet), then losing only $500 isn't the end of the world (for me). Imagine not making a sale when you've got to find $20,000 to cover renewals.
    Cons
    • Fewer inbound enquiries. This means one must be much more pro-active and outbound, outbound, outbound.
    • Most of the time you will have to accept a lower price whilst out bounding than from an inbound enquiry. This is down to the simple fact that you are selling something that the buyer hasn't specifically asked for. Anyone with basic negotiation skills knows that if someone is trying to sell you something then you negotiate their price down.
    I always tell anyone new to domaining to opt for a much smaller portfolio size at first.

    I am happy to keep on doing what I am doing. I have always been in profit from domaining. I have good friends who play the large portfolio game, just isn't my cup of tea.

    Well that post was longer than expected.
     
    Last edited: Jan 22, 2018
  18. SpareDomains

    SpareDomains Jay VIP ★★★★★★★★★★

    Posts:
    3,460
    Likes Received:
    2,407
    Nothing fancy just standard text links in the footer. I affiliate tag them so I have referral tracking/confirmation they convert.
     
  19. gipson

    gipson Next Domain Market VIP

    Posts:
    1,502
    Likes Received:
    1,693
    I have news...

    For four months, all my domains redirected to a for sale landing page, time in which there was not a single offer did not occur, so I decided to move them to the parking with a contact form ( typical body page ) now, in 2 days I have received three contact, two ask for price, and a third one offers directly.

    What am i missing here
     
  20. stewmath

    stewmath Top Member VIP ★★★★★★★★★★

    Posts:
    1,413
    Likes Received:
    1,890
    Ive tried outbound a couple of times by manually putting together the emails and personalising them but it just resulted in me getting my gmail account ban hammered. Tried again with other domains and no responses.

    All of my domains have come 95% of the time from namejet and like 4% from afternic BIN, the other 1% from selling them on here for pennies. I have never had any inbound inquiries and ive never had offers via my landing pages.
     
  21. Omar Negron

    Omar Negron Active Member VIP

    Posts:
    1,335
    Likes Received:
    1,433
    Not to sure how to explain that one...weird. I would keep going with it and see your results in the next few months.

    This may indicate the quality of the domains you're buying. Good quality domain names usually get a few inquires per year at least.

    -Omar
     
  22. stewmath

    stewmath Top Member VIP ★★★★★★★★★★

    Posts:
    1,413
    Likes Received:
    1,890
    I own two word .com names, some i have even purchased during bidding wars on dropcatch. I have 4L .com names and 5L brandables. I just have a very small portfolio
     
  23. gipson

    gipson Next Domain Market VIP

    Posts:
    1,502
    Likes Received:
    1,693
    almost reached to a final prices for a 6 month and 1 year old domains


    - when the videos???
     
  24. Omar Negron

    Omar Negron Active Member VIP

    Posts:
    1,335
    Likes Received:
    1,433
    Yes, it also depends on size of portfolio as well. A smaller portfolio will receive less inquires. Brandables are not known to get a lot of inquires because they are just made up words for the most part.

    But overall you should be getting SOME inquires annually. If not, adjust your buying strategy.

    Are you referring to "does my domain suck" videos? If so, we recorded a few! I'm working on editing them and launching some this week!
     

Want to reply or ask your own question?

It only takes a minute to sign up – and it's free!

Share This Page

Lysted
  1. NamePros uses cookies and similar technologies. By using this site, you are agreeing to our privacy policy, terms, and use of cookies.
    Dismiss Notice
Loading...