.tv One End User's Prospective

[localexperts]

I only buy domains tied to high Overture search terms. I'm going to guess most end users are like me since

1) they already have a "core" brand and are buying domains act as feeders into that brand tied to high search term traffic.

2) buying a .TV to support their core brand. For example wedding.tv to support weddingchannel.com

non-generic, brandable .TVs are nice if you are just starting out and want to develop them and build your own brand.

Millions of dollars have been spent branding domains like Yahoo.com, Ebay.com, Amazon.com, Respond.com, Servicemagic.com, and Lifeminders.com. Most startups don't want to brand build (unless they can do it VIA grassroots marketing) and most existing brands want to support their primary brand; not dilute it.

 

[TheBulldog]

How high? I have quite a few above 10K, but interest seems to be nil+smash.

 

[mckennaronnie]

Local i agree with your way of thinking regarding End users as its the only way that makes sense to me.

Overture means traffic, traffic means sales (surely thats what all domain owners want)

I have always liked the domains you buy local and your pure business view on .tv.
I also try buying Overture domains but at a much smaller scale than you ( OnlineUniversity.tv - Ovt of 197275, Arcade Game.tv - Ovt of 147101)

I belive Overture domains will be a great investment as we know there is always going to be plenty of End Users competing for traffic in thse high overture terms.

 

[localexperts]

thanks ronnie,

that is what I'm trying to say. Any domain will work. The domains tied to search terms have SEO advantanges. Other domains will work, but someone needs to build the brand equity.

Personally I would spend $600 for LasikSurgery.tv vs $30 for elasik.tv. If lasiksurgery.tv was $60,000, then I would buy elasik.tv and try to brand that domain.

 

[TheBulldog]

So not to push, but let's say the Overture is 15K to 25K. What would you pay for it?

 

[localexperts]

Depends on the category

15K-25K for pet sitting is different than the same volume for mortgages.

There are really no absolutes.

Typically, I look for more than 10,000 searches/mo on Yahoo/Overture. Below that level is tough due to typical 1-2% conversion rates you see from Yahoo/Google. That would be 100-200 visitors a month. Maybe 300-400 if you are lucky.

Then you have to factor in conversion rates and rev/conversion.

We bought PestControl.tv because there is 100,000 searches/month for the term "pest control". I can show you our model on why I paid $3,000 for this domain and why the model predicted this domain will pay for itself in 1-2 months. I would have paid $10,000 based on the model's projections.

Unless someone else worked on the computer system for the National Pest Management Association (as I did in the mid-90s, we also had a deal rev share with them at my last company) or had a Pest Control business, PestControl.tv might be worth $0.

Beauty is in the eye of the beholder (and the same can apply to domains). No absolutes in this business.

 

[TheBulldog]

So, not to pimp myself, what about something like badcreditmortgage.tv? It has 142K searches a month, and a 5+ million on google. I would think it could not only be linked because of the overture, but would be worth some dough because of the amount of people going into debt hell lately.

I know it is a three worder, but with that high of an overture, I would think it would be worthwhile.

 

[localexperts]

Mortgage domain - so good vertical

My issue is "bad credit"

It is kind of like "cheapweddingplanners.tv" or "freelegaladvice.tv"

Right vertical, but the target audience is not attractive.

I'm sure you can find someone who specializes in subprime.

 

[Steven]

Good insight from an end-user's perspective.
Thank you localexperts

 

[localexperts]

domain investing is as much subjective as it is objective.

I think most people forget this point when they say "Well if that domain sold for $X, my domain is at least worth $(X+Y)". That is one opinion, not fact.