.now showcase and discussion

[MiamiDomainer93]

I was able to pick up these two names in the 5th day of EAP for a great price. All the highly targeted keywords like news and porn sold in the 2nd day of EAP for around $3,400 each. Please share any of your .now, and your thoughts on the potential future. For some reason, I prefer this extension to .deal that also is in EAP.

 

[love4ever]

Here is what ChatGPT has to say about your comment:

No — a TLD (top-level domain) or domain name product does not have to be listed in the Public Suffix List (PSL) (https://publicsuffix.org/list/public_suffix_list.dat) for the Internet to “recognize” it as a valid domain.

Here’s how it works:

1. DNS Recognition vs. Public Suffix List​

• The DNS (Domain Name System)is what actually makes domains work on the Internet.
  • If a domain resolves in DNS (e.g., you can look it up and get an IP or NS records), then the Internet “recognizes” it.
• The Public Suffix List is not part of DNS or Internet routing.

It's up to registries to submit their domains to the list which I am sure .co.now will do if they want.

I am done with this debate. Got better things to do than lecture people

Good day!

@Humanbeing

Why rocket domains is not announcing & promoting this early access phase out of their website , i mean in the media ??

.

 

[DomainBFF]

I don't have any of them jotted down, but I watch product launches daily to stay in-tune with keywords and TLD trends and I've noticed a lot of the .now are using popular "brand" SLDs that are often taken in popular TLDs.

What I mean is I spent too much time focusing on names that read nicely across the dot, when in reality a lot of real end-user cases are using it as another way to get single keyword brands like "Aura" "Nexus" "Bloom" etc.

I'm sure most of the good brand SLDs are taken by now, but just wanted to share where I clearly messed up with my approach when the TLD was released.

 

[Paul]

Are you still living in the 20th century? The Public Suffix List is very much a late-90s / early-2000s thing. The list is neither part of DNS, nor required for DNS resolution. The Internet is very different in this 21st century. Also, if you paid attention to the posts you're commenting on, it would be obvious to you that the registry is in early access phase, and that it has just been launched.

PSL is required for browsers and PKI to function. Like it or not, there is currently no substitute.

Any co.now domain can steal cookies, sessions, and other data form any other co.now domain until such time as you're in the PSL.

 

[King]

I don't have any of them jotted down, but I watch product launches daily to stay in-tune with keywords and TLD trends and I've noticed a lot of the .now are using popular "brand" SLDs that are often taken in popular TLDs.

What I mean is I spent too much time focusing on names that read nicely across the dot, when in reality a lot of real end-user cases are using it as another way to get single keyword brands like "Aura" "Nexus" "Bloom" etc.

I'm sure most of the good brand SLDs are taken by now, but just wanted to share where I clearly messed up with my approach when the TLD was released.

Not to be that guy but I called it, everyone was focused on verbs and phrases while I was picking up popular nouns, some on here even thought it was a dumb move.

I saw it being used for what it is, a generic TLD, not just a literal NOW action domain.


PS I sold a noun for mid 4 figures this week, will probably share it tomorrow.

 

[DomainBFF]

Not to be that guy but I called it, everyone was focused on verbs and phrases while I was picking up popular nouns, some on here even thought it was a dumb move.

I saw it being used for what it is, a generic TLD, not just a literal NOW action domain.

Luckily I only have 9 of them - which some are short like cre for commercial real-estate, but I definitely wish I took a different approach. Being honest it didn't even cross my mind to go after unrealted nouns. You live, you learn I suppose.

At least I don't have any .mobi or .club

 

[NameGroove]

I don't have any of them jotted down, but I watch product launches daily to stay in-tune with keywords and TLD trends and I've noticed a lot of the .now are using popular "brand" SLDs that are often taken in popular TLDs.

What I mean is I spent too much time focusing on names that read nicely across the dot, when in reality a lot of real end-user cases are using it as another way to get single keyword brands like "Aura" "Nexus" "Bloom" etc.

I'm sure most of the good brand SLDs are taken by now, but just wanted to share where I clearly messed up with my approach when the TLD was released.

I think there is a lane for many word types, including nouns, verbs, adjectives, products & services, places, etc.
Some read well across the dot - others stand alone.

@DomainBFF there are many sites that "read well across the dot" using the extension including link, exit, object, tap, steady, & reflect. Further, there are sites using a subdomain, e.g., help.refugees, to make it read well across the dot. In these cases the extensions' built in call-to-action makes the TLD uniquely suited to the outcome the business desires.

Of course there are also many 'nouns' and acronyms using the extension as well.
This extension isn't a 'one size fits all' extension, which is part of why it's gaining early traction.

 

[DomainBFF]

I think there is a lane for many word types, including nouns, verbs, adjectives, products & services, places, etc.
Some read well across the dot - others stand alone.

@DomainBFF there are many sites that "read well across the dot" using the extension including link, exit, object, tap, steady, & reflect. Further, there are sites using a subdomain, e.g., help.refugees, to make it read well across the dot. In these cases the extensions' built in call-to-action makes the TLD uniquely suited to the outcome the business desires.

Of course there are also many 'nouns' and acronyms using the extension as well.
This extension isn't a 'one size fits all' extension, which is part of why it's gaining early traction.

I agree, but I’m speaking strictly to the trends I’ve been watching for product and software releases.

You’ve seen most of what I have as you picked up 4-5 of mine wholesale, but at the time I reg’d those I was strictly searching for names that made sense across the dot or as CTAs that I neglected an entire subset of names which are actually seeing adoption.

I haven’t gotten as much as an offer on any of my .now names for ~7 months now, so I have some regrets. But it’s also possible these products and softwares hand reg’d these names and didn’t even buy them on the aftermarket as they were the only extension available at the time they were building.

More-so a data point and warning not to neglect a broad subset of .now names like I did.

 

[NameGroove]

I agree, but I’m speaking strictly to the trends I’ve been watching for product and software releases.

You’ve seen most of what I have as you picked up 4-5 of mine wholesale, but at the time I reg’d those I was strictly searching for names that made sense across the dot or as CTAs that I neglected an entire subset of names which are actually seeing adoption.

I haven’t gotten as much as an offer on any of my .now names for ~7 months now, so I have some regrets. But it’s also possible these products and softwares hand reg’d these names and didn’t even buy them on the aftermarket as they were the only extension available at the time they were building.

More-so a data point and warning not to neglect a broad subset of .now names like I did.

It's still early for this TLD and as such we can't see a true demand curve among end users.
As you noted, for young TLDs most of what goes live are hand regs. Which means it's too early to ascertain what types of names will ultimately be in highest demand among end users. But it's not unwise to assume among them will be the most popular words.

Thus, it likely was unwise to not consider a broad segment of names (I too dismissed the segment in the early weeks). Likely we both at least should have considered those taken in >300 TLDs with at least 10% developed, which may signal the SLD matters more than the TLD. Of course if you can pair the two (popular SLD with synergistic TLD even better). For those still learning know TLDs taken/developed, while important, are only 2 metrics of approx a dozen one needs to check before registering.

I wanted to touch on your "regret" comment and the fact you've received no offers for "7 months". There are many factors at play here;
1- Since this TLD is still so young, there are many acceptable hand regs avail which artificially suppresses aftermarket sales.
2- Even for my .com names, it takes more than 5 years of avg hold time to sell. One should not expect any TLD, let alone a new one, to surpass the avg .com sale timeframe.
3- Atom shows data showing STR increases with time (and that's for popular well known extensions). Selling names retail, in any extension, in less than 16 mos is not the norm.
4- The extension is still little known to enterprise, founders, and most developers (although awareness increases each day).
5- The TLD is not yet sold on the largest registrar (and thus not able to be listed on AN).
6- Not sure your .now folio size, but it sounds very small. If true, at normal STR, you cannot properly assess sales interest in such a short timeframe.

Even with all those factors at play, .now still generated reported sales of >$500k in 16 mos. A standout among most gTLDs.

 

[DomainBFF]

Even with all those factors at play, .now still generated reported sales of >$500k in 16 mos. A standout among most gTLDs.

Exactly why I mentioned the regret and lack of offers.

I agree with everything you're saying, but I also think you're looking way too far into the surface level observation I was making.

I simply was stating there's a lot to be said for focusing on more than just the .now CTA or reading across the dot. I was tunnel visioned and missed the boat on some really good hand regs the first time around. So those still investing in the TLD now can learn from my mistake based on the trends I've been seeing lately on the .now extension.

Like I still have some notepads saved from when I was mining .now early on and I can't believe some of the words I passed on that I would take in literally every other popular TLD but passed on them because it "didn't fit" what I thought .now was going to be used for.

 

[URL Stream]

Logo looks AI-generated

Perhaps. It's stunning though.

Perhaps OP was alluding to your username.

 

[Velocity.Now]

Not to be that guy but I called it, everyone was focused on verbs and phrases while I was picking up popular nouns, some on here even thought it was a dumb move.

I saw it being used for what it is, a generic TLD, not just a literal NOW action domain.


PS I sold a noun for mid 4 figures this week, will probably share it tomorrow.

I hadn't looked at your Brandable.now site before , lots of nice short nouns. Nice collection.

 

[Velocity.Now]

Exactly why I mentioned the regret and lack of offers.

I agree with everything you're saying, but I also think you're looking way too far into the surface level observation I was making.

I simply was stating there's a lot to be said for focusing on more than just the .now CTA or reading across the dot. I was tunnel visioned and missed the boat on some really good hand regs the first time around. So those still investing in the TLD now can learn from my mistake based on the trends I've been seeing lately on the .now extension.

Like I still have some notepads saved from when I was mining .now early on and I can't believe some of the words I passed on that I would take in literally every other popular TLD but passed on them because it "didn't fit" what I thought .now was going to be used for.

I too have some of those notepads with lots of missed chances scribbled down , including 2 that sold.

 

[Velocity.Now]

Not to be that guy but I called it, everyone was focused on verbs and phrases while I was picking up popular nouns, some on here even thought it was a dumb move.

I saw it being used for what it is, a generic TLD, not just a literal NOW action domain.


PS I sold a noun for mid 4 figures this week, will probably share it tomorrow.

Is that your 2nd sale including Esoteric. now ?

----------------------------------------------------------------------

Its hard to clearly see why product and software launches are using short nouns in the .now gtld . Price and availability are factors for sure. Why pay the $20K plus that most people are asking when you can hand reg one for $31 or get a premium for only $103 a year (works out at a fraction of the $20k to $200K some are asking)

I think based on the above, the trend will continue as long as the availability to hand register short .nows even premium reg exists.

 

[King]

https://twitter.com/x/status/2018042965197992441

 

[itsrosemary]

https://twitter.com/x/status/2018042965197992441

Congrats!

 

[Velocity.Now]

Chameleon.co.now

 

[Future Sensors]

PSL is required for browsers and PKI to function. Like it or not, there is currently no substitute.

Any co.now domain can steal cookies, sessions, and other data form any other co.now domain until such time as you're in the PSL.

Exactly.

For a deeper look at the critical role PSL plays nowadays, the following explanations are especially useful.

https://www.namesilo.com/blog/en/do...s-subdomains-and-why-couk-behaves-differently

https://dn.org/the-boundary-that-br...-list-bug-led-to-cross-site-cookie-confusion/

I would encourage @Humanbeing @itsrosemary to review this in detail before making any additional incorrect assumptions regarding the PSL.

 

[NameGroove]

Sadly all the .now sales are over. The lowest current price is at Netcetera who offers it at £19.77 ($27.08 USD at this moment). Otherwise it's up to the >$30 price range.

TLDes pricing is incorrect for Unstoppable, Netim, and Nordname - probably an API issue with those registrars.
fyi @aelko

 

[NameGroove]

A Malaysian company switched from .com to .now

Glassy now

Formerly, GlassySkincareOfficial dot com

Smart to switch off that long URL and move over to the much more concise and memorable .now

You can also find them on Social Media here:
https://www.instagram.com/glassyskincare_official/?hl=en
https://www.facebook.com/glassyskincareofficial
https://www.xiaohongshu.com/user/profile/60f1998d00000000010014e6

 

[Velocity.Now]

https://twitter.com/x/status/2018042965197992441

Any thought behind the purchase of Dino. now .....