It is a mistake to look at domaims solely from an investor's perspective.
The industry is bigger than the run of the mill TLDs. As I said before, most of the internet is actually built on second level domains. World's second largest domain registrar and registry provider, Team Internet /Centralnic, is behind .us.com second level domain. It is available from all registrars and widely adopted. Same is true for .it.com, and many other options. In fact, .it.com appears at the top of keyword search results on lots of registrar websites.
Registrars, registries and businesses create and invest in these because there is always demand for intuitive naming options. To a customer, a domain is just their address, it doesnโt matter if itโs a TLD or a private registry, as long as it works for their brand.
Innovative registrars and registries, who think outside of the box, know this: the future is not just about what everyone is offering, itโs about innovation and providing unique, functional, affordable names that people can use.
