Of course, we are all speculating at this point. We are like music or tv studio execs who love the production, but we do not know how audiences will respond. We could have a flop on our hands, or the next big hit. But the more likely scenario is somewhere in between and until some time has passed we simply do not know how the audience will receive .now.
I learned a valuable lesson early in my life "you never know what you said, until someone tells you what they heard". You think you're saying one thing, it seems obvious, but if no one heard it - then it really doesn't matter.
You can apply this lesson to many TLDs. The registry thought they'd be good - the domainers bought the names - but the audience may not like it. So far, we have 2 of the 3 requirements here (registry likes it and is backed by Amazon, and domainers are buying it). But it is all worthless until you have all 3 legs of the stool. In a few years we can circle back around and see what we've got.
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