Tangentially related:
Linear, a widely respected software company that is trend-setting amongst startups, renamed their blog to "
Now" in the last couple of days, and added in other content, like changelog, press, YouTube videos, customer stories.
Now pages have been around for almost a decade now on personal websites but this is the first time I have seen a business add one.
I don't have any insider knowledge for what motivated Linear to make that change but it is pretty interesting, it could indicate that Linear believe that telling their customers what is happening now is important, that "now" resonates more than "blog"?
I don't think this is particularly actionable for domain name investors (they haven't bought linear.now) but I find it quite interesting, given Linear lead the market. I expect to see many startups introducing "Now" pages on their websites in the near future. Perhaps growth in the appearance of "Now" on websites will drive people to consider the .now TLD when looking for a domain.