analysis No XYZ... .COM is KING! Analyzed the URL patterns of over 2 million Crunchbase listed companies.

[Digital Nomad]

SquadHelp Founder & CEO Darpan shared a nice graph with the TLD Usage of over 2 million Crunchbase listed companies. What stands out, that there is no XYZ in the list which must be less than 0.29%.

.COM is clearly the KING towering the graph like a skyscraper with a whopping 63.17%.

Source: Twitter

 

[bmugford]

but to me, i translate this geopolitically as - "US is King, so i dont believe any other country will ever surpass US no matter the time" - but we have China today, that has a larger economy that US.

.COM is king, but other alt extensions will grow stronger than it- also its prices are a deterrent that have encouraged use of so many other extensions- but its still king, thats true, but i really think that encourages black or white thinking in domaining, and i think that is irrelevant and risky to us - the domaining ecosystem suppers many succesful extensions- .COM is not a dictator and its losing market share even to other extensions and it cant satisfy all the demand for domain names - from availability, to prices, to suitability - demand and users needs are unique too.

I believe some other extensions like .CO, .IO, even .IN have higher ROI than .COM does.

.COM is used all over the world, not just in the .US.
COM or ccTLD are the dominant pair in most countries.

More new websites launch daily on .COM than on the rest of all the other gTLD combined.

Also, the US economy is still larger than China. As of 2021 the GDP is around 23T vs 17.5T, though no other countries are even close. No other country is over 5T.

There is clearly some value in top .XYZ terms on the resale market, but it doesn't change the fact that when it comes to overall usage, .XYZ is still extremely low.

Brad

 

[bmugford]

Surprised no one is talking about .org in this thread.......It's a very solid extension, has stood the test of time and has multiple proven uses outside of the antiquated view of only being suitable for health, Social, Charity etc etc fields......

It is my second best performing extension by a wide margin.

The view that it is "only for charities or non-profits" is a dated one.

Brad

 

[Digital Nomad]

but to me, i translate this geopolitically as - "US is King, so i dont believe any other country will ever surpass US no matter the time" - but we have China today, that has a larger economy that US.

.COM is king, but other alt extensions will grow stronger than it- also its prices are a deterrent that have encouraged use of so many other extensions- but its still king, thats true, but i really think that encourages black or white thinking in domaining, and i think that is irrelevant and risky to us - the domaining ecosystem suppers many succesful extensions- .COM is not a dictator and its losing market share even to other extensions and it cant satisfy all the demand for domain names - from availability, to prices, to suitability - demand and users needs are unique too.

I believe some other extensions like .CO, .IO, even .IN have higher ROI than .COM does.

China's .CN comes at second place, keep in mind this graph is not for the CrunchBase list I posted originally (I believe China does not list on there), but this graph is for all registered domain names (which includes investors and end-users), .US is not in the top, but .COM is and .CN second. And XYZ is in the top too, but I believe it's mostly investors registering these names and not companies/end-users using/developing them as much as .COM, making .COM the undisputed KING no matter what extension.

 

[bmugford]

China's .CN comes at second place, keep in mind this graph is not for the CrunchBase list I posted originally (I believe China does not list on there), but this graph is for all registered domain names (which includes investors and end-users), .US is not in the top, but .COM is and .CN second. And XYZ is in the top too, but I believe it's mostly investors registering these names and not companies/end-users using them as much as .com.
Show attachment 226852

Technically .TK should be second on this list. They are free to register.
There are over 30M registered .TK, but has anyone actually even seen one in use or sold?

It just shows there is not really that much correlation between registrations and value.
I think there is far more correlation between usage and value.

.COM is more valuable because it is the most well known, used, and in many people's eyes credible extension to build something on.

Brad

 

[Digital Nomad]

Technically .TK should be second on this list. They are free to register.
There are over 30M registered .TK, but has anyone actually even seen one in use or sold?

It just shows there is not really that much correlation between registrations and value.
I think there is far more correlation between usage and value.

.COM is more valuable because it is the most well known, used, and in many people's eyes credible extension to build something on.

Brad

Amen!

 

[Cannuck]

but to me, i translate this geopolitically as - "US is King, so i dont believe any other country will ever surpass US no matter the time" - but we have China today, that has a larger economy that US.

I believe some other extensions like .CO, .IO, even .IN have higher ROI than .COM does.

Don't forget India. English is not only widely spoken and GDP is booming (despite Covid, which has slowed the Chinese). Web development is a key industry there, in which case, .IO satisfies both domestic and foreign markets as a tech-savvy extension.

 

[Alessandro Couteau]

How long has .NET been around? .COM is still KING

I'm not saying XYZ or any other extension old or new will not make you money, having a mega super premium one word or one letter making sense with the extension, is great to own, I wouldn't mind owning them too, but the majority of companies and start ups still love .COM right now, there is no arguing with that.

PS developing any other extension will leak traffic to the .COM making it even more valuable.

Seems like you are spending way too much time at Poker Night with Mike Mann and Rick Schwartz ...

Traffic leakage ?

It’s a myth that was spread by Verisign in order to convert .extension owners to .com ... thus to depreciate the market share of new .extensions altogether

If there was traffic leaking, then why would Verisign even consider the notion of investing in new .extensions ... the paid $100,000,000 in 1999 over a 20 year period for contract rights to own .tv

Then the contract ended, .tv is now owned by GoDaddy

Verisign was caught using a shell company a couple years ago, Nu Dot Co to acquire .web for $135,000,000 USD ...

Do you wanna see the contract ?

You wanna see how Afilias offered Verisign a bribe of $17.5M to abandon the auction that ICANN hosted ... Verisign declined, offered to sell Afilias .health ... Afilias countered and said “sell it to Donuts” ...

Now why would a company like Verisign who has a $200 a share stock invest in new technology or new .extensions “knowing” that there is domain leakage and could “negatively” effect business’

Honestly, please tell me ^ because either Verisign knows that there is domain leakage and doesn’t give a $hit and doesn’t tell the consumer and that’s fraud or Verisign doesn’t acknowledge domain leakage (because) it doesn’t exist ... the only person that ever discusses domain leakage is pro .com investors who made their money off .com (so) why would they feel the need to support any new .extensions ... Or it’s some company like Overstock who has been trying to get their hands on O.com ever since it was announced, funny thing, the name is for sale ^ Verisign refuses to sell O.com because they cannot profit off the proceeds ... please bring in the downvotes while you’re @ at, I have my SEO certification (so) I kinda have a good idea of what I’m talking about here,

I for one have never met a single person in the last 5 years who has mistaken a new .extension and replaced it with a .com (but) maybe it’s my fault, maybe I’m hanging with only intelligent people who can see and think for themselves ...

https://shop.app

https://shop.com

One name is worth $10,000,000 + because “we” say so / the other - shop.app is owned by Shopify, they paid $200,000 for the name ... shop.app is ranking by 300% above shop.com ... what gives ?

https://cash.com

https://cash.me

One is hand registered, one is worth $10,000,000 + ... one is ranking by 1000% over the .com and represents one of the most powerful P2P platforms in the states ... if they wanted to ^ they could write a check and buy the .com / they don’t though ...

And so I say again, domain leakage ? If there was domain leakage, why are the ranking numbers in the favor of the non .com domains ...

Let me answer that ^ because there is no domain leakage and if you can effectively and properly market your company, no consumer is going to confuse your company ... (only) someone who doesn’t go online often ... the older generation

Best catchup

https://bitcoin.org

https://ethereum.org

https://twitch.com >>> https://twitch.tv

https://apple.watch >>> https://apple.com

https://block.xyz

The internet is constantly growing and changing ! Invest in good names that make sense, and can be tied to valuable industries.

And if one makes the other more valuable, where is the problem, there is none.

 

[Digital Nomad]

Honestly, please tell me ^ because either Verisign knows that there is domain leakage and doesn’t give a $hit and doesn’t tell the consumer and that’s fraud or Verisign doesn’t acknowledge domain leakage (because) it doesn’t exist ...

Verisign wants the whole market and earns on registrations, thus the more registrations they get from investors and end-users the better, they don't care about leakage, they care about new registrations and renewals, but END-USERS DO CARE!

PS I've done a test to tell people to go to my domains with friends and family, I tell them to go to blablabla.NET and guess what most typed in blablabla.COM instead automatically, I don't care what Rick or anyone has to say but I keep an open mind, I do my own tests/research playing the domain game. O and also I've owned domains where the other extension was developed, but I owned the .COM, guess what, my parking revenue for those specific domains where HIGHer with lots of traffic, why? Leakage or luck?

 

[NickB]

Seems like you are spending way too much time at Poker Night with Mike Mann and Rick Schwartz ...

Traffic leakage ?

It’s a myth that was spread by Verisign in order to convert .extension owners to .com ... thus to depreciate the market share of new .extensions altogether

If there was traffic leaking, then why would Verisign even consider the notion of investing in new .extensions ... the paid $100,000,000 in 1999 over a 20 year period for contract rights to own .tv

Then the contract ended, .tv is now owned by GoDaddy

Verisign was caught using a shell company a couple years ago, Nu Dot Co to acquire .web for $135,000,000 USD ...

Do you wanna see the contract ?

You wanna see how Afilias offered Verisign a bribe of $17.5M to abandon the auction that ICANN hosted ... Verisign declined, offered to sell Afilias .health ... Afilias countered and said “sell it to Donuts” ...

Now why would a company like Verisign who has a $200 a share stock invest in new technology or new .extensions “knowing” that there is domain leakage and could “negatively” effect business’

Honestly, please tell me ^ because either Verisign knows that there is domain leakage and doesn’t give a $hit and doesn’t tell the consumer and that’s fraud or Verisign doesn’t acknowledge domain leakage (because) it doesn’t exist ... the only person that ever discusses domain leakage is pro .com investors who made their money off .com (so) why would they feel the need to support any new .extensions ... Or it’s some company like Overstock who has been trying to get their hands on O.com ever since it was announced, funny thing, the name is for sale ^ Verisign refuses to sell O.com because they cannot profit off the proceeds ... please bring in the downvotes while you’re @ at, I have my SEO certification (so) I kinda have a good idea of what I’m talking about here,

I for one have never met a single person in the last 5 years who has mistaken a new .extension and replaced it with a .com (but) maybe it’s my fault, maybe I’m hanging with only intelligent people who can see and think for themselves ...

https://shop.app

https://shop.com

One name is worth $10,000,000 + because “we” say so / the other - shop.app is owned by Shopify, they paid $200,000 for the name ... shop.app is ranking by 300% above shop.com ... what gives ?

https://cash.com

https://cash.me

One is hand registered, one is worth $10,000,000 + ... one is ranking by 1000% over the .com and represents one of the most powerful P2P platforms in the states ... if they wanted to ^ they could write a check and buy the .com / they don’t though ...

And so I say again, domain leakage ? If there was domain leakage, why are the ranking numbers in the favor of the non .com domains ...

Let me answer that ^ because there is no domain leakage and if you can effectively and properly market your company, no consumer is going to confuse your company ... (only) someone who doesn’t go online often ... the older generation

Best catchup

https://bitcoin.org

https://ethereum.org

https://twitch.com >>> https://twitch.tv

https://apple.watch >>> https://apple.com

https://block.xyz

The internet is constantly growing and changing ! Invest in good names that make sense, and can be tied to valuable industries.

And if one makes the other more valuable, where is the problem, there is none.

You seem to have mixed up traffic leakage with SEO.......

The Shopify and Cash examples you have given reflect rankings due to SEO.......while traffic leakage is when someone directly types in the URL and automatically types in .com instead of another extension, or sends an email.....which is a proven problem that has been flagged by numerous business owners.......

 

[Digital Nomad]

You seem to have mixed up traffic leakage with SEO.......

The Shopify and Cash examples you have given reflect rankings due to SEO.......while traffic leakage is when someone directly types in the URL and automatically types in .com instead of another extension, or sends an email.....which is a proven problem that has been flagged by numerous business owners.......

YES! And not to mention they spend lots of money on marketing too, while the .COM gets all the free traffic from them.

 

[Sam1234]

The only way any TLD ever surpasses COM is if HNS takes off.

 

[Alessandro Couteau]

Verisign wants the whole market and earns on registrations, thus the more registrations they get from investors and end-users the better, they don't care about leakage, they care about new registrations, but END-USERS DO CARE! PS I've done a test to tell people to go to my domains with friends and family, I tell them to go to blablabla.NET and guess what most typed in blablabla.COM instead automatically, I don't care what Rick or anyone has to say, I do my own tests, O and also I've owned domains where the other extension was developed, and I owned the .COM, guess what, my parking revenue for those domains where HIGH, why? Leakage

Earns on registrations ?

Let’s talk professionally, explain to me why Verisign and ICANN redacted their statements here ?

They told their shareholders specifically that Verisign was running out of .com domains to sell and would need to explore other markets ... what do you think that means ?

You are right about one thing ! They do want the whole market but they’re competing with GoDaddy ... GoDaddy is buying everyone out and Verisign is making secret bids on new .extensions to grow their marketshare (so) that their shareholders have something to grasp onto as time moves forward ...

Anyone here a Verisign shareholder ?

I didn’t think so ... you don’t spend $1,000,000 much less $10,000,000 much less $100,000,000 on something you don’t think isn’t valuable ... is .web the next big extension, hell no ... but the fact that your own people are spending “pallets” of $$$ on new .extensions while you shell out .com only .com only is the most ridiculous thing I’ve witnessed ... incredible actually that a company like Verisign can command that much attention and authoritative power ^

If Endusers care, then why are billion dollar companies investing six figures into new GTLDs when they could invest seven figures into the handful of .com domains that very few investors actually own ... single keyword .com domain names go up “because” we say so ... honest to god, tell me what’s up ^ the owner of cats.com cannot even sell his name ? ai.com has been for sale for how long now ? domain names aren’t liquid, we are failing our industry and the market altogether (because) pro .com investors cannot see eye to eye with growing the market other then shitting on new .extensions and marketing $10,000,000 + names that have a .1% chance of selling ... unless you have actually brokered $10,000,000 + names you don’t have a clue what I’m on about.

Last but not least, like I said, your family, your family more then likely grew up in the era of .net and then .com (hence) that’s what they know

But once you properly educate the average consumer about new .extensions they are not going to confuse it ...

 

[Cannuck]

Verisign wants the whole market and earns on registrations, thus the more registrations they get from investors and end-users the better, they don't care about leakage, they care about new registrations, but END-USERS DO CARE! PS I've done a test to tell people to go to my domains with friends and family, I tell them to go to blablabla.NET and guess what most typed in blablabla.COM instead

Domain investers vs. big corporations, who has the larger budget? It's a no-brainer. How many of those new registrations will be held over time? Viewing lists of dropped domains is proof. Finding, even hand-regging a decent .COM is like finding a 'needle in a haystack', which is why King continues to command premium prices IMO. That's probably why they initiated nTLDs.

 

[Digital Nomad]

Earns on registrations ?

Let’s talk professionally, explain to me why Verisign and ICANN redacted their statements here ?

They told their shareholders specifically that Verisign was running out of .com domains to sell and would need to explore other markets ... what do you think that means ?

You are right about one thing ! They do want the whole market but they’re competing with GoDaddy ... GoDaddy is buying everyone out and Verisign is making secret bids on new .extensions to grow their marketshare (so) that their shareholders have something to grasp onto as time moves forward ...

Anyone here a Verisign shareholder ?

I didn’t think so ... you don’t spend $1,000,000 much less $10,000,000 much less $100,000,000 on something you don’t think isn’t valuable ... is .web the next big extension, hell no ... but the fact that your own people are spending “pallets” of $$$ on new .extensions while you shell out .com only .com only is the most ridiculous thing I’ve witnessed ... incredible actually that a company like Verisign can command that much attention and authoritative power ^

If Endusers care, then why are billion dollar companies investing six figures into new GTLDs when they could invest seven figures into the handful of .com domains that very few investors actually own ... single keyword .com domain names go up “because” we say so ... honest to god, tell me what’s up ^ the owner of cats.com cannot even sell his name ? ai.com has been for sale for how long now ? domain names aren’t liquid, we are failing our industry and the market altogether (because) pro .com investors cannot see eye to eye with growing the market other then shitting on new .extensions and marketing $10,000,000 + names that have a .1% chance of selling ... unless you have actually brokered $10,000,000 + names you don’t have a clue what I’m on about.

Last but not least, like I said, your family, your family more then likely grew up in the era of .net and then .com (hence) that’s what they know

But once you properly educate the average consumer about new .extensions they are not going to confuse it ...

I'm willing to listen to you with an open mind, but calm down bro. Peace

 

[bmugford]

But once you properly educate the average consumer about new .extensions they are not going to confuse it ...

How long is that going to take?

"New" extensions go back around (9) years now.

Outside .XYZ and a handful of other new extensions hardly anyone seems to care about the many hundreds (or thousands) of other new extensions.

If people are not "educated" by now, that is a problem.

Maybe many are educated, they just don't care.

I have a hard time believing the new gTLD proponents from the past, you know the ".COM is AM radio" or ".COM is dead" group expected this little traction almost a decade later.

Brad

 

[Alessandro Couteau]

YES! And not to mention they spend lots of money on marketing too, while the .COM gets all the free traffic from them.

Until I just showed you shop.app when is the last time you saw it being advertised ...

why don’t you look up the Alexa rankings between

https://mlb.com

&

https://mlb.tv

And no I didn’t confuse anything ...

You seem to have mixed up traffic leakage with SEO.......

The Shopify and Cash examples you have given reflect rankings due to SEO.......while traffic leakage is when someone directly types in the URL and automatically types in .com instead of another extension, or sends an email.....which is a proven problem that has been flagged by numerous business owners.......

No I haven’t mixed up anything ... if you know a little something about SEO then you’ll know the reason you hire an SEO is to maintain or improve your online rankings amongst the index ...

If .whatever business are facing domain leakage and companies are losing $ because of it ^ and Verisign is selling the “promise” of a good name for a good value, when they knowingly know that new .extensions are causing the business to lose $ that is fraud ... hell I’ll make you rich, prove to me that Verisign or GoDaddy acknowledges domain leakage and I’m sure we can get a whole team of corporate lawyers to come in and fight a lawsuit claiming that as investors “we” have been defrauded ...

The scenario would be like buying penny stocks at “non” penny prices ^ let me tell you who did that, Jordan Belfort who went to prison for defrauding investors $200,000,000 ... how much do you think Verisign and GoDaddy have defrauded us as investors ?

Oh don’t wanna go down that road,

Domain leakage and SEO have a direct correlation, because if you’re losing traffic then your numbers are going to go down, thus negatively impacting your SEO and your online rankings ... and if an SEO sells you on something that he or she knows is going to end up costing you customers and $ that’s also fraud ^

So sue GoDaddy or Verisign or the SEO

You pick ?

Domain leakage, what a crock

 

[NickB]

How long is that going to take?

"New" extensions go back around (9) years now.

Outside .XYZ and a handful of other new extensions hardly anyone seems to care about the many hundreds (or thousands) of other new extensions.

If people are not "educated" by now, that is a problem.

Maybe many are educated, they just don't care.

Brad

Apathetic ignorance - seems like an oxymoron but is really a sad state of affairs........

 

[Digital Nomad]

How long is that going to take?

"New" extensions go back around (9) years now.

Outside .XYZ and a handful of other new extensions hardly anyone seems to care about the many hundreds (or thousands) of other new extensions.

If people are not "educated" by now, that is a problem.

Maybe many are educated, they just don't care.

Brad

And how much does it cost to educate the public? It may take many many years if not decades, while the .COM is already ingrained in the mind of billions of people all over the world, right now at this very moment.

 

[Cannuck]

If people are not "educated" by now, that is a problem.

Maybe many are educated, they just don't care.

Many have been lured away from purchasing domains by FB, it's been a dredge to the industry IMO.

 

[Digital Nomad]

No I haven’t mixed up anything ... if you know a little something about SEO then you’ll know the reason you hire an SEO is to maintain or improve your online rankings amongst the index ...

Or build your rankings up from scratch.

 

[bmugford]

And how much does it cost to educate the public? It may take many many years if not decades, while the .COM is already ingrained in the mind of billions of people all over the world, right now at this very moment.

No amount of education will matter if the public is not interested.
A lot of people just don't see thousands of new extensions as some massive upgrade/opportunity.

.COM doesn't need to advertise as it is seen in commerce by everyone every day.

Brad

 

[NickB]

Until I just showed you shop.app when is the last time you saw it being advertised ...

why don’t you look up the Alexa rankings between

https://mlb.com

&

https://mlb.tv

And no I didn’t confuse anything ...


No I haven’t mixed up anything ... if you know a little something about SEO then you’ll know the reason you hire an SEO is to maintain or improve your online rankings amongst the index ...

If .whatever business are facing domain leakage and companies are losing $ because of it ^ and Verisign is selling the “promise” of a good name for a good value, when they knowingly know that new .extensions are causing the business to lose $ that is fraud ... hell I’ll make you rich, prove to me that Verisign or GoDaddy acknowledges domain leakage and I’m sure we can get a whole team of corporate lawyers to come in and fight a lawsuit claiming that as investors “we” have been defrauded ...

The scenario would be like buying penny stocks at “non” penny prices ^ let me tell you who did that, Jordan Belfort who went to prison for defrauding investors $200,000,000 ... how much do you think Verisign and GoDaddy have defrauded us as investors ?

Oh don’t wanna go down that road,

Domain leakage and SEO have a direct correlation, because if you’re losing traffic then your numbers are going to go down, thus negatively impacting your SEO and your online rankings ... and if an SEO sells you on something that he or she knows is going to end up costing you customers and $ that’s also fraud ^

So sue GoDaddy or Verisign or the SEO

You pick ?

Domain leakage, what a crock

Keep rambling........and maybe chill out a bit

I spend a lot of time on SEO on my webiste......

I spend no time in worrying about traffic leakage

You need to go and do some reading on the difference.....

 

[bmugford]

Seems like you are spending way too much time at Poker Night with Mike Mann and Rick Schwartz ...

Traffic leakage ?

It’s a myth that was spread by Verisign in order to convert .extension owners to .com ... thus to depreciate the market share of new .extensions altogether

If there was traffic leaking, then why would Verisign even consider the notion of investing in new .extensions ... the paid $100,000,000 in 1999 over a 20 year period for contract rights to own .tv

Then the contract ended, .tv is now owned by GoDaddy

Verisign was caught using a shell company a couple years ago, Nu Dot Co to acquire .web for $135,000,000 USD ...

Do you wanna see the contract ?

You wanna see how Afilias offered Verisign a bribe of $17.5M to abandon the auction that ICANN hosted ... Verisign declined, offered to sell Afilias .health ... Afilias countered and said “sell it to Donuts” ...

Now why would a company like Verisign who has a $200 a share stock invest in new technology or new .extensions “knowing” that there is domain leakage and could “negatively” effect business’

Honestly, please tell me ^ because either Verisign knows that there is domain leakage and doesn’t give a $hit and doesn’t tell the consumer and that’s fraud or Verisign doesn’t acknowledge domain leakage (because) it doesn’t exist ... the only person that ever discusses domain leakage is pro .com investors who made their money off .com (so) why would they feel the need to support any new .extensions ... Or it’s some company like Overstock who has been trying to get their hands on O.com ever since it was announced, funny thing, the name is for sale ^ Verisign refuses to sell O.com because they cannot profit off the proceeds ... please bring in the downvotes while you’re @ at, I have my SEO certification (so) I kinda have a good idea of what I’m talking about here,

I for one have never met a single person in the last 5 years who has mistaken a new .extension and replaced it with a .com (but) maybe it’s my fault, maybe I’m hanging with only intelligent people who can see and think for themselves ...

https://shop.app

https://shop.com

One name is worth $10,000,000 + because “we” say so / the other - shop.app is owned by Shopify, they paid $200,000 for the name ... shop.app is ranking by 300% above shop.com ... what gives ?

https://cash.com

https://cash.me

One is hand registered, one is worth $10,000,000 + ... one is ranking by 1000% over the .com and represents one of the most powerful P2P platforms in the states ... if they wanted to ^ they could write a check and buy the .com / they don’t though ...

And so I say again, domain leakage ? If there was domain leakage, why are the ranking numbers in the favor of the non .com domains ...

Let me answer that ^ because there is no domain leakage and if you can effectively and properly market your company, no consumer is going to confuse your company ... (only) someone who doesn’t go online often ... the older generation

Best catchup

https://bitcoin.org

https://ethereum.org

https://twitch.com >>> https://twitch.tv

https://apple.watch >>> https://apple.com

https://block.xyz

The internet is constantly growing and changing ! Invest in good names that make sense, and can be tied to valuable industries.

And if one makes the other more valuable, where is the problem, there is none.

I am not going to address every point, but traffic leakage is certainly a thing.

It is likely to be far worse with some extensions more than others.
For instance confusingly similar extensions like .CO vs .COM. Ask Overstock how that worked out.

O.co loses 61% of its traffic to O.com​

Patrick Byrne told financial analysts yesterday that “O.co was my bad call” and that “about eight out of 13 people who were trying to visit us through O.co, eight were typing O.com”
It’s not clear what the source of the data is, or why the measurement given was out of 13, but it works out to 61%.

Byrne noted that people may have typed o.co instead after figuring out that o.com doesn’t work – it’s currently reserved, alongside most other single-letter .com domains, by Verisign.
His comments came as Overstock reported 2011 revenue down 3% to $1.05 billion and fourth-quarter revenue down 10% to $314 million.

Brad

 

[Sutruk]

But once you properly educate the average consumer about new .extensions they are not going to confuse it ...

Maybe the average consumer already knows the new .extensions are not worth to start a serious business on them, so they pay and prefer the real deal, the king .COM.

The average consumer already knows that if they have the .COM, they have THE domain for their brand.

Choose whatever .newextension instead of .COM and you will be dreaming everyday about your daddy, the king .COM, taking a big bite of your traffic and marketing efforts. Not to mention the big amount of emails sent to the .COM instead to your .whatever extension.

That's why the average consumer prefers the .COM.

 

[HotKey]

Oh boy. The more things change, the more they stay the same..

Do what you will, gents.