Nice sale page?

[domaindevil]

Is there a downside of having your domains listed on a custom made nice, well designed sale-page with metrics? Many of the large marketplaces have quite ugly pages (parking pages) when you type in the domain with standard fonts and no information.

Why is that? Will not a nice sales page increase conversion rates? Or are there some legal reasons for this?

 

[Joseph Green]

The reason is simply that it doesn't matter much. Potential buyers are interested in your domain name, not how the form page looks. They are only interested in expressing their interest in the domain.

There are a few things that do matter when it comes to a sales page, but the major marketplaces do a good job with those:

• Keep the page simple. Too much other information on the page could confuse or overwhelm them.
• Don't list other domains or links on the page. This could lead them elsewhere and they may not return.
• Ask only the bare minimum amount of information. People don't feel comfortable giving out too much information to an unknown website, and they don't want to spend a lot of time filling out forms.

Design matters very little, if at all.

 

[domaindevil]

I do agree for really good domains.

But what about low to mid-end domains? I mean, is there really a difference in buying a domain or buying a phone online from a buyers perspective? Why is there such a thing as conversion rate optimization? Why do e-commerce shops spend money on UX, design, A/B testing? Why do Brandbucket spend time on designing logos for their names that will not be used by the buyers anyway?

 

[JamesCrew]

I do agree for really good domains.

But what about low to mid-end domains? I mean, is there really a difference in buying a domain or buying a phone online from a buyers perspective? Why is there such a thing as conversion rate optimization? Why do e-commerce shops spend money on UX, design, A/B testing? Why do Brandbucket spend time on designing logos for their names that will not be used by the buyers anyway?

I know what you are thinking mate and I am with you on this.

Visual appearance is important even if we are talking about a simple domain sales page. Why shouldn't that page be professional and filled with 'relevant' information that can also educate buyers. But be advised though to not to make that sales page a congested and irritating page with lots of content/images/irrelevant data.

An attractive sales page tells the buyer that you are a professional business and that you know your stuff, and this can surely work for the benefit of your domain sales.

Cheers,

 

[Joseph Green]

It's all great in theory. You'll find in practice that the design doesn't matter all that much.

You can still make it look nice for yourself; it feels good to be proud of the page that you show to visitors.

 

[domaindevil]

It's all great in theory. You'll find in practice that the design doesn't matter all that much.

You can still make it look nice for yourself; it feels good to be proud of the page that you show to visitors.

Maybe you should try A/B testing one of your projects online. You might be pleasantly surprised.

 

[Name Trader]

I for one, get a warm and fuzzy feeling if the domain I'm interested in has an attractive sales page. It might not matter all that much, but it certainly won't deteriorate your chances of selling the domain. I too would keep it simple and to a minimum. Most stats you could provide are usually meaningless anyway to the buyer. One I would particularly like to see would be how much similar domains sold for in the last 6 months. But then, I think you are already getting into the area of too much information. IMHO. Every buyer has a different view of the price anyway, which could be a negative to providing these stats. As others have said. K.I.S.S.

 

[Joseph Green]

Maybe you should try A/B testing one of your projects online. You might be pleasantly surprised.

I have tested it for over 10 years of selling domains. The results are explained above.

I still make mine look nice for myself, because I look at them more than anyone else.

 

[Name Trader]

I have tested it for over 10 years of selling domains. The results are explained above.

I still make mine look nice for myself, because I look at them more than anyone else.

Also I think it shows a more professional mentality to make it look nice, than to leave it like you don't care what the buyer thinks about your landing page.

 

[Fancy.domains]

Hello,

I would say that design matters (even if the name is FAR more important). By that, I don't mean something fancy or complicated but rather the opposite. Personally I would like my landing page to:

• Work in all kind of browsers and devices
• Being well-organized and user-friendly with readable texts (well-selected fonts in the right size)
• Give focus to "less is more". Keep it plain and simple and don't forget some space between paragraphs
• Give a trust-worthy and professional impression in general