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Mark Franks, Head of User Interface and Experience at Names.co.uk, considers NFT domain names.

The fanfare surrounding non-fungible tokens (NFTs) emerged after arthouse Christie’s sold the first NFT digital artwork ever offered by a major auction house, selling for just shy of $70m earlier this year. The sale of these valuable digital assets has generated a staggering $1.2bn in July alone. And the trend is no longer creeping limited to just works of art, with domain name NFTs being brought into the fold.

With inherent value attached to the domain names, phenomena like URL hijacking and other related cyber-attacks are becoming more commonplace. This leaves some beginning to question whether the NFT craze is nothing more than a bubble waiting to burst.

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