From Robert Davis
@Epik.com
Good day,
As a courtesy I wanted to give you advanced notice that over the next 48 hours Epik will be upgrading its security and login system to a new platform we call Federated Identity.
Your login and password will remain the same, but the update will improve our overall security and legendary site performance even further. With the planned addition of many new Epik products over 2020 and the coming year, Federated Identity will ensure that you can benefit from Single Sign On access across every service within the Epik Universe.
Our website and domain management tools will remain the same, but you may notice a new sign in page as of next week. I’ve attached a sneak peek of what it will look like, so that it will not surprise you post-transition when you log in to your account. If you have any difficulties signing in, please just let us know.
While I am contacting you, I wanted to also give you an update on a few Epik elements that may be beneficial to your future domain investing and sales performance.
Epik Landers for the Win
First I wanted to share this recent video tutorial we created on setting up custom landing pages, as it is loaded with tips, tricks, and some solid industry insights to help maximize conversion rates. So many domain investors are dumping their traffic into marketplaces that cross-sell against them at every junction, the smartest thing that can be done is to take control of their own representation. Whether that is using one landing style, multiple themes, or setting up individual pages to customize the messaging and visuals. As a domain investor with an extensive portfolio you may really enjoy this:
Faster Payment Processing Leads to More Sales
One of our added Epik advantages is also our 24/7 support team for securing sales, validating buyers, and authenticating payment. Domaining can be a tough business, as buyers can quickly change direction if a transaction is not closed at the initial point of interest. It is why networks like DAN, Sedo, and even GoDaddy can have payment failures as high as 80%, as the choice to not service sales in the evenings, or to put off transactions over a weekend, ultimately compounds the chance that the buyer may change their mind. It is why Epik focuses on legendary service, provides sales support 7 days a week 24 hours a day, and ultimately sees most transactions closed and paid out often within a single day from start to finish.
The Epik Difference and Premium Services Division
I had wanted to also send over an introduction on our new media agency and outreach team at Epik. Our CEO Rob Monster has been investing heavily into integrating both a full service ad agency and a public relations arm into Epik. With the systems and talent we now have in place, we can provide powerful resources to our friends that no other registrar or brokerage service comes even close to providing. We are able to use our deep marketing backgrounds to drive new levels of premium sales, in part by coupling intelligent names with campaign strategies to maximize application value. Through our upgraded market intelligence platforms, we also receive requests for creative brand submissions as they are issued daily among more than 14,000 network partners.
With this in mind, I have attached the PDF we refer to as “The Epik Difference”. It is only three pages, but it should provide insight into our operating strategies and sales philosophies for market positioning. On page three, you will find nine showcase promos and video links for some of the incredible domains we are introducing over the coming month. If you get ten minutes to watch them, they should be very entertaining, and may be beneficial for ideas given your investments and creativity within the industry. We expect to release roughly 300 flagship names over the course of 2020, and I am excited as we get to see the interest already being generated.
New Industry Classification System for Ad Agency Integration
Beyond the super premiums, Epik is also opening up amazing opportunities through new ad agency partners for us to pitch domain names that are messaging-based and campaign orientated, with a high success rate in the $15k-$65k range. Internally we are working on a new classification system (attached), so that we can project entire catalogs across 400 popular industry sectors and consumer interests. This further enhances our ability to make rapid agency recommendations, and the illustration enclosed of the unique categories will give you an idea of our market-based approach. I have no doubt that you will have names able to benefit from the coming system.
There is a lot going on at Epik, and I am thoroughly convinced there is no better place to be. For whatever opportunities may rise for our cooperative efforts together, know that we are only ever one phone call or email away. We truly love to help where and how we can. Please do not hesitate to contact me if you wanted any positioning ideas or market routes for specific names.
Thankful for the opportunity to share this, and hope you have an Epik day.
All the best,
Robert Davis | SVP Strategy & Communications
