.mobi My thoughts on the Neil Edwards Podcast

[binaryman]

Just listened to the podcast now.
And I must say I'm not that impressed at all. Neil does not offer anything new. Seems to me there is no campaign of any sort coming at all to tickle consumer awareness. It looks like he expects the consumers to pick up .Mobi and run with it themselves. I think he believes .Mobi will become successful by it's own momentum. But is there real momentum? All the revenue generated by the sales of .Mobi thus far is going where? Sure a persentage was spent on .Mobi developers tools but that's a small persentage of total revenue. I also dont like the mans style(never have from the beginning actually) He sorta hums and hahs along and does not inspire any confidence. Also he does not speak very well, quite nasal and unconvincing. When I first saw photo's of him at various meetings and events it struck me that he only has one tie, a red one.( Maybe he has more then one red tie) But he always has a red tie and he looks kinda sloppy,not businessman like. His suit and tie dont cover up well for him. He struck me as a bit greasy and sleasy looking sorry to say. But I thought oh well dont judge a book by it's cover and lets see if he can make true all he promises. Well time has gone on and we are now 9 months down the road from then and I fear my first impressions were not so unfounded after all.
Well I still hope I'm wrong but I am starting to worry that .Mobi is going to fizzle out like a damp squid sooner then later if this style of management and promotion of .Mobi is going to continue as it has up to now.
Just my 2 eurocents worth

 

[-REECE-]

Just listened to the podcast now.
And I must say I'm not that impressed at all. Neil does not offer anything new. Seems to me there is no campaign of any sort coming at all to tickle consumer awareness. It looks like he expects the consumers to pick up .Mobi and run with it themselves .All the revenue generated by the sales of .Mobi thus far is going where? Sure a persentage was spent on .Mobi developers tools but that's a small persentage of total revenue. I also dont like the mans style(never have from the beginning actually) He sorta hums and hahs along and does not inspire any confidence. When I first saw photo's of him at various meetings and events it struck me that he only has one tie, a red one.( Maybe he has more then one red tie) But he always has a red tie and he looks kinda sloppy,not businessman like. His suit and tie dont cover up well for him. He struck me as a bit greasy and sleasy looking sorry to say. But I thought oh well dont judge a book by it's cover and lets see if he can make true all he promises. Well time has gone on and we are now 9 months down the road from then and I fear my first impressions were not so unfounded after all.
Well I still hope I'm wrong but I am starting to worry that .Mobi is going to fizzle out like a damp squid sooner then later if this style of management and promotion of .Mobi is going to continue as it has up to now.Just my 2 eurocents worth

See my other post. I believe it's intention to pass himself off in such a way.

 

[binaryman]

I hope you're right Reece.

I was wrong about his tie.

 

[gemulder]

I believe mTLD has done a great job till now and I rather trust a slumpy businessman than a "gladde aal"

There is no other extension supporting you that much and they will promote the extension if time is there DON'T WORRY!

I believe in NEIL EDWARDS :It's a wolve in sheapclothes.

Bank of America has launched a mobile service for its 20 million online customers, bofa.mobi.

 

[quasar1138]

Neil Edwards is more of a "do-er" than a "speaker". If you look at most of his background his focus was executing process and policy at Verisign. Neil Edwards is not a "Steve Jobs". I think that he will do exactly what he says he will do because that is all that he has ever done in the past. Give him time...he will get the job done.

My suggestion for DotMobi..Let Neil do the job he was appointed to do and get a public spokesperson to speak on behave of DotMobi.

 

[scandiman]

IMO one of the most important things accomplished by mtld to date is dev.mobi. I know this is a domainers forum but .mobi was not created for domainers. Their priorities are in the right place, supporting people interested in developing their .mobi domains. It's all about content people, without it there is nothing.

 

[garrett200]

I believe mTLD has done a great job till now and I rather trust a slumpy businessman than a "gladde aal"

There is no other extension supporting you that much and they will promote the extension if time is there DON'T WORRY!

I believe in NEIL EDWARDS :It's a wolve in sheapclothes.

Bank of America has launched a mobile service for its 20 million online customers, bofa.mobi.

HAMMER, NAIL :bingo: :kickass:

 

[binaryman]

Well I do hope I get proven totally wrong here.

 

[scandiman]

Well I still hope I'm wrong but I am starting to worry that .Mobi is going to fizzle out like a damp squid sooner then later if this style of management and promotion of .Mobi is going to continue as it has up to now.
Just my 2 eurocents worth

In general I agree that the interview was underwhelming. Kind of a yawner. But I'm curious what kind of promotion would you like to see being done differently? Please be as specific as possible.

 

[mjnels]

those pictures of Neil Edwards are cracking me up everytime i open this thread..

 

[labrocca]

If they are serious about promotion and development then why don't I see ads at places like sitepoint or DP? Places where developers are should be first line of advertising. There are thousands of corporate developers at sitepoint and if you can get that crowd into your good graces they might just recommend to their clients to get a mobi. It's beneficial to the developer as it's work and of course it's a benefit to mobi obviously. Yet...they haven't done that.

If you search SP from mobi or dotmobi...results are pathetic.

I try and move around other forums to get an overview of mobi and the general concensus is that mobi is irrelevant.

 

[yoyosean]

Developers are just that developers. There is a reason why there is ALWAYS conflict between the tech side and business side of companies. Mobi is relevant due to Branding purposes it is all about branding with .mobi. New clothing lines are also irrelevant there is no reason for new clothing lines to come out because there are plenty of clothes in the market place but the marketing campaigns and the branding behind the brands is what drives the market. It is all about building consumer awareness not developer awareness. Just my two cents.

 

[scandiman]

Promoting .mobi on a dev forum that is not mobile focused would be futile and it comes as no surprise to me that there would be little discussion about .mobi there.

EDIT: after visiting sitepoint it is painfully obvious that .mobi wouldn't be a point of discussion there. Their domain names section has featured articles, the top 3 are dated Feb 2006, April 04 and Oct 03 respectively. If people go there for insights on domains they still think .mobi is a proposal and not even released yet. Promoting .mobi there is like selling commercial real estate at the structural iron-workers union hall.

 

[binaryman]

In general I agree that the interview was underwhelming. Kind of a yawner. But I'm curious what kind of promotion would you like to see being done differently? Please be as specific as possible.

Well for a start I'd like them to give some sort of vision and timescheme as to how they plan to eventually unlease .Mobi onto the general public. And also some definite guidelines as to what criteria are required for this to happen.
Also they might consider warming the public up a bit already by some kind of tantalising adverts to build up expectations of something big about to happen soon in the mobile world. You know sort of creating a feeling of something that's about to happen in the mobile world that will be beneficial and fun for the public. A teaser, a glimpse of some sort, lifting the veil a tiny little bit. Make the public aware something is coming and get their interest up.

 

[scandiman]

Well for a start I'd like them to give some sort of vision and timescheme as to how they plan to eventually unlease .Mobi onto the general public. And also some definite guidelines as to what criteria are required for this to happen.

How does a registry unleash a tld on the public?

 

[binaryman]

Well hell, I'm no advertising guru. I'll leave the "HOW" up to them, with all the money they have made so far I'm sure they can afford the top ad agency to create an ad campaign for them.

 

[labrocca]

Developers are just that developers. There is a reason why there is ALWAYS conflict between the tech side and business side of companies. Mobi is relevant due to Branding purposes it is all about branding with .mobi. New clothing lines are also irrelevant there is no reason for new clothing lines to come out because there are plenty of clothes in the market place but the marketing campaigns and the branding behind the brands is what drives the market. It is all about building consumer awareness not developer awareness. Just my two cents.

I develop for clients. I have complete influence over the technologies they use and HOW they are implemented. If I told a client they needed a mobi site..they would do it. Companies listen to their tech side since they themselves are rather clueless as to what's emerging. That's the point of having developers.


And what branding has mobi done so far?

 

[scandiman]

Well hell, I'm no advertising guru. I'll leave the "HOW" up to them, with all the money they have made so far I'm sure they can afford the top ad agency to create an ad campaign for them.

Well, how about what would you like them to promote to the general public at this point?

 

[binaryman]

The Mobile Internet of course.See what I wrote a few lines up. Let them know something is soon to happen that will change the mobile as they know it. Some kind of tantalizing hints to get the public interested and hungry for more news.

Scandi I gotta run. Must go shower and then off to work(Niteshift) Start at 22-00 pm and it's now 21-11
Laters

 

[scandiman]

The Mobile Internet of course.See what I wrote a few lines up. Let them know something is soon to happen that will change the mobile as they know it. Some kind of tantalizing hints to get the public interested and hungry for more news.

I see now, you edited that post and I didn't see it until you pointed it out.