question Looking for Advice on Where to Begin & How Others Build a Domain Business

[DomainDane]

Hi everyone,

I’ve been in domains for a bit and have a general understanding of the space, but I’m looking for advice on how to be more structured and intentional with it. I have bought around 20+ domains , sold around half of the domains under $100 and the ones that didn't sell within a year I let expire. I find my domains on ExpiredDomains try to research them, and list them for sale on Namecheap, Afternic and Sedo. I tried sending emails to business and people but have not had any success with it so far.

Specifically, I’d love to hear:

• Where you personally started (or would start today) if your goal was to build a real domain business
• What exactly you focus on buying (types of names, extensions, niches, price ranges)
• How you approach selling — inbound only, outbound, marketplaces, pricing strategies, etc.
• How long it realistically took before things became consistent
• What you changed once you realized this could be treated like a business rather than a hobby

I’m not looking for shortcuts — just trying to learn from what’s actually working for others and avoid wasting time and money.

Thanks in advance, always appreciate the experience shared here.

 

[biggie]

Hi

whatever methods or insights are shared, it always comes down to actual domains in question.

suggest learning how to buy domains that sell themselves and to be patient enough to wait for the right buyers.

and it may take longer than a few years before that happens

imo….

 

[Eric Lyon]

I recently replied to someone else that asked a similar question, so I'm going to quote it here since it may also be helpful to you:

Generally, I advise people just getting started and unsure what niche to target, to start with something they are already knowledgeable and immersed in daily in life. This gives a 10x better chance of being able to understand the buyers needs and communicate effectively with industry slang and real world examples that solve their everyday problems.

For instance, if you have been a barista in the coffee business for the last 10+ years, you may have better odds starting in the coffee niche, already knowing the coffee business, common slang, demographics, etc., making communications about coffee much smoother, like a first-language, and easier for a buyer within that niche to understand and digest the knowledge you have to offer them regarding the domain suggestion and brand building ideas you're providing them with.

Even with all ducks lined up in a row, there's still no guarantee you'll sell said domain to them, or anyone.. That's the risk we all take in this industry. Which is why, even if you feel you are knowledgeable enough to approach a niche buyer, you should still do more due diligence to understand the process, get familiar with their particular business model, make sure your domain is a solution to one of their problems and that your rebuttals are solid, for when they question your intentions and claims.

Unfortunately, there's no one size fits all solution and everyone does it differently. So it's important for you find what works for you, then rinse and repeat it, making tweaks to better it as you go.
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[Bravo Mod Team]

Where you personally started (or would start today) if your goal was to build a real domain business

Today, I'd find a good paying day job and use that money to invest in ultra premium domains.

What exactly you focus on buying (types of names, extensions, niches, price ranges)

Common, non-negative, one-word .com domains. Undeveloped, not from auctions.

How you approach selling — inbound only, outbound, marketplaces, pricing strategies, etc.

All of the above. Pricing would be based on a minimum 10X return of my purchase cost.

How long it realistically took before things became consistent

Ten years.

What you changed once you realized this could be treated like a business rather than a hobby

Nothing. It'll never become a business if it's treated like a hobby.

Begin with the mentality of a part-time business with long-term investment goals.

 

[Bravo Mod Team]

Where ... would start today

If I Were Starting Over in Domains in 2026, I’d Do This By @Sully

 

[URL Stream]

not from auctions.

Why?

 

[Bravo Mod Team]

Why?

Overpriced by emotions and egos. You'll get much better deals going directly to registrants.