I just happened to type in random characters on the Godaddy domain search bar. Here is the result: Just look at these aspects: Pricing has been changed to per month instead of per year (which is fine) - normal marketing gimmick Look the far right end - Why it's great They justify by saying that it is a .COM extension(and there could millions of .COM domains) 15 characters or less - I am sure if you type 16, they would show something else. And so, I did another search with random 16 characters. Here is the result: Now see the result - it is "unique" This is why i believe newbies are getting the trap of either buying useless extensions or useless domains. If you look at appraisal section, you would be puzzled to see literally domains which no one would take for free, being valued at $1400 or so by Godaddy. And newbies fall into the trap. Well, I think both are at fault. Having said that, Godaddy should have some moral and ethical responsibility as well. Did you find something like this on Godaddy search? Please share your experience. I don't like the registrar now given this practise.