.tv June 4, is this the tipping point?

[easygoing]

eNom, VeriSign and Rick Latona Auctions partner to auction off premium .TV names without steep renewal fees. | RickLatona.com

This auction is happening in Europe, the names are high quality and the premium renewals are below $1000, but will there be end users or just domainers?

Can this auction be the tipping point for .TV, or it is not fair to use it as a measuring test?

 

[atypical]

eNom, VeriSign and Rick Latona Auctions partner to auction off premium .TV names without steep renewal fees. | RickLatona.com

This auction is happening in Europe, the names are high quality and the premium renewals are below $1000, but will there be end users or just domainers?

Can this auction be the tipping point for .TV, or it is not fair to use it as a measuring test?

Name Reserve Renewal
Help.tv $37,500 $1000
Home.tv $90,000 $1500
Traffic.tv $25,000 $750
Lawyers.tv $25,000 $750
Sales.tv $14,000 $750
Racing.tv $14,000 $750
Classic.tv $15,000 $750
Classics.tv $15,000 $750
Germany.tv $75,000 $1000
Today.tv $9,000 $750


Interesting! What do you think of the list? I like racing.tv at that price (perhaps it will go much higher) & renewal.

 

[Jeff]

This auction is happening in Europe, the names are high quality and the premium renewals are below $1000, but will there be end users or just domainers?

Can this auction be the tipping point for .TV, or it is not fair to use it as a measuring test?

Good "measuring test" ... but, alas, any potential auction acquisitions will be by the Usual Suspects™, IMHO.

I look forward to the auction updates.
-Jeff

Added: See you for additional follow-up after the 4th! :talk:

 

[wot]

Nowhere near in the same league as these but I can barely give away country geo .tv's.

 

[gr8trfoo]

Name Reserve Renewal
Help.tv $37,500 $1000
Home.tv $90,000 $1500
Traffic.tv $25,000 $750
Lawyers.tv $25,000 $750
Sales.tv $14,000 $750
Racing.tv $14,000 $750
Classic.tv $15,000 $750
Classics.tv $15,000 $750
Germany.tv $75,000 $1000
Today.tv $9,000 $750


Interesting! What do you think of the list? I like racing.tv at that price (perhaps it will go much higher) & renewal.

I doubt any of them will sell.

The best thing for the powers to do would be simply auction a list with no reserve and no premium fee. Doing that could establish a baseline of realistic price expectations. If none of these sell it not only provides little information and further degrades the potential market by sending out another big question mark.

Of course RL might be very happy about this if he suddenly is warm to buying .tv's.

 

[snoop]

They look badly overpriced. The auction will be another embarassment for the extension in my view.

 

[TheWatcher]

They look badly overpriced. The auction will be another embarassment for the extension in my view.

I will agree with Snoop on this one. Their target buyers are established entrepreneurs, small-medium businesses and corporations with deep pocket. Domainers and John Doe the entrepreneurs is out of the questions.

[MOD EDIT]
URL REMOVED

I've included Domainers because some of our established businessman/woman in the dot com won't support it anyway.

As always,
EM

 

[Jeff]

Link: T.R.A.F.F.I.C. - Amsterdam - Domain Auction

Link: First half of Targeted T.R.A.F.F.I.C. Amsterdam auction inventory released | RickLatona.com
(recent comments posted through today at the bottom)

Latest info above, looking forward to results of next week! :lala:

-Jeff

 

[joned]

Link: T.R.A.F.F.I.C. - Amsterdam - Domain Auction

Link: First half of Targeted T.R.A.F.F.I.C. Amsterdam auction inventory released | RickLatona.com
(recent comments posted through today at the bottom)

Latest info above, looking forward to results of next week! :lala:

-Jeff

Very interesting list, thanks for posting. I'd never heard of .cm til I read it! Maybe I should have submitted my .vg's

Cheers, Jon

 

[twomoon]

Here is the full list Final Auction Inventory for Targeted T.R.A.F.F.I.C. Amsterdam released here. More names, a few .coms | RickLatona.com

 

[TheWatcher]

Name Reserve Renewal
Help.tv $37,500 $1000
Home.tv $90,000 $1500
Traffic.tv $25,000 $750
Lawyers.tv $25,000 $750
Sales.tv $14,000 $750
Racing.tv $14,000 $750
Classic.tv $15,000 $750
Classics.tv $15,000 $750
Germany.tv $75,000 $1000
Today.tv $9,000 $750


Interesting! What do you think of the list? I like racing.tv at that price (perhaps it will go much higher) & renewal.

If the Germany.TV and Today.TV sold in this auction. I expect to see increase of niche and GEO .TV domain registration. Of course, if they don't sell we are heading south for the next couple years or more before we can pick up again.

If ever the auction fail, I hope Verisign or Enom re-evaluate their premium pricing schemes.

IMHO

 

[Jeff]

Here is the full list ...

^ Thanks. :gl:

If ever the auction fail, I hope Verisign or Enom re-evaluate their premium pricing schemes.

Hammer. Head. Nail.™ :yell: :imho:

We'll be watching (and hoping for favourable results), and Good Luck this week folks! :music:
-Jeff

 

[cityforums.com]

If the Germany.TV and Today.TV sold in this auction. I expect to see increase of niche and GEO .TV domain registration. Of course, if they don't sell we are heading south for the next couple years or more before we can pick up again.

If ever the auction fail, I hope Verisign or Enom re-evaluate their premium pricing schemes.

IMHO

TheWatcher ... If we look at history ... if they succeed

it will justify their premiums ... if they really

succeed, they will raise their premiums ... where will this leave

the extension as a whole ?

 

[Kate]

If ever the auction fail, I hope Verisign or Enom re-evaluate their premium pricing schemes.

Do they really care ?

 

[localexperts]

DirectTV is running a cute commercial in the states. It shows a bunch of cable execs who are getting hammered by DirectTV. One of the Cable Execs says, "I learned in business school, when I read about business school, we should make our prices higher" (in order to compete against Direct TV)

I would imagine a similiar reaction from Verisign.

 

[TheWatcher]

DirectTV is running a cute commercial in the states. It shows a bunch of cable execs who are getting hammered by DirectTV. One of the Cable Execs says, "I learned in business school, when I read about business school, we should make our prices higher" (in order to compete against Direct TV)

I would imagine a similiar reaction from Verisign.

Love that commercial.

---------- Post added at 11:41 PM ---------- Previous post was at 11:40 PM ----------

Do they really care ?

Seriously, NO!

In .TV extension, you're IN or OUT. And they don't care, that's a reality.

 

[shaper]

It opens the door for reconsideration of the pricing structure, to whatever degree that suits them.

Regardless of the results, the fact of the auction itself allows them to gracefully reposition if they choose.

It also opens the door to pricing options such as a premium buyout option. This may be advantageous in terms of liquidity, and may be selectively or broadly applied.

If this will be leveraged, and how, will be as interesting as the outcome of the auction itself.

Verisign has an objective.

Whether that objective is to retain the bulk of the premiums until their own renegotiation approaches, until the market comes of age, or for other reasons is open to speculation. By working through a high profile intermediary they can gain more information about their present course of action and provide a focal point for making adjustments to their strategy. Unless we know the true reasons behind their long term strategic position, we are all simply guessing.

This does however provide an interesting opportunity for Verisign to restructure some of the uncertainty that is involved in their extension and do so advantageously. Whether they choose to exercise that option remains to be seen, but there is clearly a level of experimentation involved. Why they are conducting this test and how they will interpret the results is probably only known to their management team.

That said, this does seem to be part of a strategic move. Whether improvised tactically on the basis of an ad hoc concession to a high profile domainer or part of a carefully considered strategic adjustment is simply unknown at this point.

I imagine we will find out more as we move down the road towards Verisign's own negotiation point with the Tuvalu nationals.

 

[twomoon]

Is there any live translation of this conference?

 

[joned]

It opens the door for reconsideration of the pricing structure, to whatever degree that suits them.

Regardless of the results, the fact of the auction itself allows them to gracefully reposition if they choose...

Great post shaper, repped

Cheers, Jon

 

[poiuytrewq]

They look badly overpriced. The auction will be another embarassment for the extension in my view.

Agreed. The extension is dead in the water IMO and I will be surprised if any of them sell. I know you're not supposed to post negative things on here but I really don't see much action. A glance at recent sales figures (quoted on on DNJ and Development.tv) would seem to support that view.

Perhaps, in the future who knows....