Regardless of what the venue was it would have done just as badly in my view, endusers very rarely partipate in auctions, they want specific names at specific times, not just whatever is for sale.
The auction event was a big failure in my opinion because many killer names in premier extensions like .NL and .ES have received no interest at all.
The auction was not for .TV names alone, and the fact that the majority of audience were
domainers and NOT end users.
Unlike the online auctions, live auctions fail to provide:
1. Extended visibility (featuring the auction in multiple websites)
2. Extended duration (usually online auctions close after 7 days from the auction start date)
3. Targeted audience base (Live auctions have very limited number of targeted audience in total, with very few end-users)
Here is the list of .NL names that were sold via Sedo's BeNeLux exclusive online auction held in November 2008 :
Aed.nl € 25,500
Mijn.nl € 19,500
Daten.nl € 18,000
liedjes.nl € 15,000
Huurautos.nl € 11,100
Kapsels.nl € 8,500
Gratisseks.nl € 7,500
Huiswerk.nl € 6,600
Alcohol.nl € 6,400
Partijen.nl € 5,000
Geurtje.nl € 4,860
Pinksteren.nl € 4,100
Profielen.nl € 4,000
Zalen.nl € 3,600
Filmen.nl € 3,500
Zeilboten.be € 1,560
Topdomein.nl € 1,000
Contrarily, the Traffic Amsterdam event has failed to push many .NL names even though the live auction event was held in Netherlands, the country which owns the .NL cctld.
The unsold .NL names in Traffic Amsterdam Live auction event:
666.nl
Local.nl
Bioscopen.nl (cinemas)
Reclames.nl (Advertisements)
The result of the live auction event clearly shows that without interest (lack of targeted audience), the domain names (irrespective of the cctlds) wont do well in a live auction event which has a very little exposure.