IOT is absolutely not a consumer play Al, you are right. I did a piece that showed how Cisco acquired IOE in stealth mode, IOE is the term they are using to control their branding.
Mike did a story the other day about IOT.com and it having a price tag of $2.8 million. The Internet of Things has become a very hot topic over the last couple years, Cisco has also been busy branding the Internet of Everything or IOE. IOE.com is now owned by Cisco although the sale was never made public. The name back in the day was first owned by the International Oceanic Enterprises of Alabama, they were a seafood company doing business as Master Marine. They subsequently let the registration lapse and in 2003 the name had a new registration date and Buy Domains was the registrant. In June of 2007 the domain is now owned by TopNames.com out of Cherry Hill, New Jersey. The domain is then flipped a few months later to Poise Media who held the domain to August of 2013 when the registrant changes to a Layla Winkler. I have done research and don’t believe Ms. Winkler has any real connections to the domaining business, she seems to be a consultant involved in social media and doing online searches for companies needing those services. While under the ownership of Ms. Winkler she changes the name servers to Cisco.com. The whois changed the beginning of this year and the name left ENOM and is now at Mark Monitor with Cisco as the registrant.
So it appears that Cisco went into stealth mode and purchased a name that I believe is very valuable to them. The kind of name that if Mike or Rick owned they might have extrapolated maximum value. Who knows maybe Poise Media did as the sale price has not been published, so I hope they made a big score.
Why is this name so value ? Cisco is putting a lot of marketing and manpower behind the Internet of Everything. They see it generating Trillions with a T!
Some have asked what is the real difference between IOT and IOE ?
http://www.thedomains.com/2014/01/0...ents-an-industry-they-say-is-worth-trillions/