IAB: Internet Ad Revenue Hits All Time High Of $9.6 Billion In 1st Q

[JFS]

According to the Interactive Advertising Bureau (IAB) 1st quarter 2013 Internet Ad revenue hit an all time record with $9.6 billion in sales representing a 15.6% increase over the $8.3 billion figure reported in the first quarter 2012.

“Internet advertising revenue continues to exhibit double-digit growth, even as the business matures,” said Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB. “This is an accomplishment that can be attributed to growing recognition by marketers that digital advertising is a critical part of all marketing in today’s world.

“The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC.”

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