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"I already got a domain name, why would I want another one?"

Labeled as sales in General Domain Discussion started by Edvard Munch, Apr 24, 2017.

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  1. Edvard Munch

    Edvard Munch Established Member

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    Let's say you own the domain "BobsCryoFreezers.com", and you want to sell it to the owner of "BobsCryogenicRefrigerators.com".

    But Bob has an objection: I already have a domain name, why would I want another one?

    So, how would you convince Bob?

    Help me fill out...

    ...The Generic List Of Reasons For A Business To Own Multiple Domains:
    1. The keywords in the domain name get's lot's of searches (if they do)
    2. They get extremely relevant type-in traffic (if they do)
    3. It's easier to remember so you can use it on your business card or in marketing campaigns and redirect to your website
    4. Do you really want your competitors to have this name and get all the leads? (thx Pierre Barnard)
    5. YOUR REASONS HERE!
    6. YOUR REASONS HERE!
    7. AND SO ON
     
    Last edited: Apr 24, 2017
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  2. Pierre Barnard

    Pierre Barnard Active Member VIP

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    4. Do you really want your competitors to have this name and get all the leads?
     
  3. Edvard Munch

    Edvard Munch Established Member

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    5. Brand Protection: Avoid having your competitors taking a domain name similar to yours to leech of your success.
     
  4. Edvard Munch

    Edvard Munch Established Member

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    6. Promos/Special Offers: An extra domain is great for setting up specialized landing pages, marketing campaigns promoting special offers etc.
     
  5. biggie

    biggie Top Member VIP ★★★★★★★★★★

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    7. i'm with bob

    If you owned, CryogenicRefrigerators.com, then i might have more interest.

    also, no logic in your defensive reg position, as competitors could reg "JoesCryoFreezers or BillsCryoFreezers, etc.


    additionally, Bob uses refrigerators, while you're trying to sell him a freezer

    perhaps refrigeration is better than freezing

    think, before spamming and soliciting

    if the name, on it's own, isn't convincing enough, then move on.


    imo....
     
  6. DomainVP

    DomainVP Domain Expert VIP

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    Let's say you own the domain "BobsCryoFreezers.com", and you want to sell it to the owner of "BobsCryogenicRefrigerators.com".

    You would have to convince Bob that "CryoFreezers" is the more popular and accepted term over "CryogenicRefrigerators". It might not be in your hypothetical scenario.

    Show him search metrics to back it up, and put some 'sales strategy' on your pitch, and close the deal.

    In the end, it may or may not work because...



    The most important lesson that I have learned.

    Over the years I have found that education of prospective buyers is pointless and not very profitable.

    You are going to lead that horse to water, feed it, bathe it, AND shoe it - but when it comes to drinking it wont budge.

    Just like that horse, it sounds like you have a prospective buyer who has no clue about domains, and no matter how much you 'educate' the person they won't budge.

    If someone says "I already have a domain" then do yourself a favor and move along to someone who understands digital marketing.
     
  7. zurc.net

    zurc.net Top Member VIP ★★★★★★★★★★

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    9. By trying to convince a potential buyer, especially from your own outbound, you are already losing and more than likely wasting your time. Not only are you going to have to basically giveaway domain in order to make the sale, but even then, you've basically given the buyer all the control in any potential negotiation that may take place.

    Your best response in this position is probably, "Thank you very much for your response and I understand your position, but please feel free to contact me if anything changes". If he does contact you again, now you have the control again... but wait for inbounds, imho. Or open a marketing company and pitch ideas / services integrated with your domain sale.
     
  8. Kate

    Kate Domainosaurus Rex VIP ★★★★★★★★★★

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    If they have a bad domain, then they don't need another domain that is slightly less bad.
    If they have a bad domain, and you have a good name then your domain name will speak for itself. They either get it or they don't.
     
  9. canswift

    canswift Upgraded Member Gold Account VIP ★★★★★★★★★★

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    Wonderful! That's the most clear and succinct explanation / rationale of out-bound marketing I've heard.
     
  10. nomen

    nomen Active Member VIP

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    Haven't done any outbound recently but when I did, and faced objections, I hinted the buyer that some of the emails regarding their business went straight to my inbox. Emphasis on "hinted", never said it out loud but lured them into thinking that might be the case. Most of them were a bit pissed but closed a lot of deals solely because of this tactic. People understand email even if they don't get domains.

    Edit: Not recommending this to anyone, a lot of people got really furious, endless name calling etc.
     
    Last edited: Apr 24, 2017
  11. biggie

    biggie Top Member VIP ★★★★★★★★★★

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    if not recommending, then why mention it as a tactic?

    some of these solicitors are desperate people and will do just about anything to get a sale

    many already lie and deceive, bend the truth and/or exaggerate to the extreme.

    imo....
     
    Last edited: Apr 24, 2017
  12. nomen

    nomen Active Member VIP

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    Well, I already regret mentioning it... But then again, I'm not here to baby sit anyone, people make their own choices. And lastly, it happens to be true.
     
  13. toughdomains

    toughdomains Upgraded Member Gold Account VIP

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