question Hyphenated domain with traffic or brand name without traffic

[BrandCollectors.com]

Hello,
If you dont mind i need your opinion please
The-Jewellery.com have had a not bad traffic xxx users per day
GotJewels.com - no idea about the traffic
I know the word Jewellery is more common for Europe and UK
"The Jewellery" is a good name for story but i do not like a hyphen in dimain.
"Got Jewels" is more like a hip hop song or rapper name.
Which is better for a jewel story?
Thank you.

 

[Rob Monster]

I would vote GotJewels.com.

I like hyphens but the alternate spellings for jewelry are going to be a train wreck for traffic bleed.

GotJewels.com is memorable and seems safe vis-a-vis registered TM. There is an existing site which will probably take note of your domain: https://www.wegotjewels.com/ . Their registration pre-dates yours but with no TM application pending, perhaps no issue.

As for your hyphen name, if it has traffic, you can redirect it to your new site.

And I noted from your public WHOIS that you are in Krasnodar. You can say hi to @vitigo and the Epik engineering team we have there.

 

[BrandCollectors.com]

thank you very much Rob