posted by lennco:
What has worked best for all of you as for Subject line in your emails?
Do you use,
1. Only the keywords of the domain? Domain Name
2. Only the full domain name? DomainName.com
3. The full domain name plus a notation? DomainName.com is For Sale
4. Something else?
Everyone has his own approach, I imagine; that said, I would never put "For Sale" in the subject field of any message I hoped to actually get read.
The domain name itself also poses a problem: If the prospect has never heard of the domain, he has to have a higher level of interest than average to even open the mail.
Keywords can grab attention, and of course if you're selling a keyword domain, and the keywords aren't good enough to get someone who is in a business related to those keywords to open a message, then you may well have a crap domain. So that might be a good approach.
My own approach, in most cases, is to use the subject line to get attention and the opening paragraph of the mail to cement it in place. To that end, in the subject I use one of the domains that the
prospect owns (bearing in mind that I try to target companies and individuals who own multiple related domains in my sales efforts.) eg. if he owns DomainName.com my subject line is "DomainName.com and related domains."
In the first paragraph of the message I establish that he owns DomainName.com and NamesOfDomains.net, demonstrate some basic level of knowledge about him/his company and draw the connection between his and my domains.
A lot of the domain spam that I get is obviously random whois pulls desperately trying to connect some domain that I own to the garbage the spammer is pushing. This is an example of a decent theoretical idea butchered by sloppy execution -- taking the time to qualify prospects pays you back in spades, and if you've done that, then you have a good idea how to address those prospects. My approach simply takes that reasonably good idea that the spammers screwed up, and put a professional spin on the execution.
Frank