I'm new, so this isn't me telling you "This is how it's done"... It's me sharing what I've gathered through my searching/studying and checking back with everyone to see if you agree and if you have anything more to add. Here's what I've got: - Avoid typos and trademarks like the plague - .com only (that's more my personal choice) - Does the domain name make sense? - Does the domain pass the radio test? - Are there end users to buy the domain? If the above comes back positive, then I move onto the next bit: Check the page rank (if it's negative - avoid) Screenshots.com and archive.org to see what other companies owned the domain in the past Is it indexed by Google? "site:thedomain.com" # of pages in exact match search CPC of exact match Estibot value (take with a grain of salt) Hopefully the .net and .org are taken .... What other criteria should I be looking at friends? What am I missing?