How Swag.com Turned A Great Domain Name Into $6 Million In Sales In Four Years

How Swag.com Turned A Great Domain Name Into $6 Million In Sales In Four Years.
Parker and Orbach’s first move was to acquire the Swag.com domain name. Without that name, Parker said, their plan wouldn’t work. The owner of the domain initially wanted over $1 million for it.

https://www.forbes.com/sites/joanve...-million-in-sales-in-four-years/#35031ee35c85

 

Title should be swag was sold for 120k and blah blah end user made his money and some. End user stories to me are not domainer stories.

Some guy registered youtube another google so what if they sold domain only then I am interested in that story.

 

The take-away from the article for me was,

The owner of the name initially wanted over $1 million for it, but Parker and Orbach eventually were able to buy it for $200,000.

Based on previous public 4L domain sales, the original owner of Swag.com may have undersold the domain.
Below are just a few sales I found.

SumoMe pays $1.5 million for Sumo.com domain name.
https://domainnamewire.com/2017/02/08/sumome-pays-1-5-million-sumo-com-domain-name/

Did Snap pay $5 million for Snap.com?
https://www.thedomains.com/2017/02/02/snap-pay-5million-snap-com/

Vivo.com $2,100,000 Pvt Sale 11/9/16
Jade.com $1,250,000 Pvt Sale 7/20/16
Ring.com $1,000,000 Pvt Sale 3/7/18
Kiwi.com $800,000 Uniregistry 3/16/16
Rate.com $725,000 Castello Brothers/ Buckley Media Group 6/1/16
Wave.com $420,000 Pvt Sale 8/24/16

 

For example, I have the brandable domain name Augy // com. It condenses the term "Augmented Reality"
(first 3 L, & last L).
Some in AR are already using the term.

https://apps.apple.com/us/app/augy-chess/id1253593448
https://apps.apple.com/us/app/augy-tower/id1272376759

So........It gets me thinking, when AR becomes a big thing, and if I get the call to sell, how would I react? That is why I find all articles such as this informative.

 

Thank you for the post. Reading the article was very interesting. Specially when they say this:

"Parker and Orbach’s first move was to acquire the Swag.com domain name. Without that name, Parker said, their plan to reach millennial office managers wouldn’t work. The owner of the name initially wanted over $1 million for it, but Parker and Orbach eventually were able to buy it for $200,000."

In my opinion, this is clearly an interesting article to read.

 

Was a great article, and what every domainer wants to see because it places some mainstream emphasis on domain names.

 

"Swag" is a great brand name with tons of potential. To get Swag.com for $200k is a bargain.

 

When you look at those other 4L word.coms you are probably right, sold on the cheaper side.