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How Swag.com Turned A Great Domain Name Into $6 Million In Sales In Four Years

Labeled as information in General Domain Discussion started by mems, Nov 4, 2019.

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  1. mems

    mems Established Member ★★★★★★★★★★

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    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. lock

    lock PremiumNameDomain.com VIP

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    Title should be swag was sold for 120k and blah blah end user made his money and some. End user stories to me are not domainer stories.

    Some guy registered youtube another google so what if they sold domain only then I am interested in that story.
     
    Last edited: Nov 4, 2019
  3. mems

    mems Established Member ★★★★★★★★★★

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    The take-away from the article for me was,

    The owner of the name initially wanted over $1 million for it, but Parker and Orbach eventually were able to buy it for $200,000.

    Based on previous public 4L domain sales, the original owner of Swag.com may have undersold the domain.
    Below are just a few sales I found.

    SumoMe pays $1.5 million for Sumo.com domain name.
    https://domainnamewire.com/2017/02/08/sumome-pays-1-5-million-sumo-com-domain-name/

    Did Snap pay $5 million for Snap.com?
    https://www.thedomains.com/2017/02/02/snap-pay-5million-snap-com/

    Vivo.com $2,100,000 Pvt Sale 11/9/16
    Jade.com $1,250,000 Pvt Sale 7/20/16
    Ring.com $1,000,000 Pvt Sale 3/7/18
    Kiwi.com $800,000 Uniregistry 3/16/16
    Rate.com $725,000 Castello Brothers/ Buckley Media Group 6/1/16
    Wave.com $420,000 Pvt Sale 8/24/16
     
  4. mems

    mems Established Member ★★★★★★★★★★

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  5. Sutruk

    Sutruk Established Member

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    Thank you for the post. Reading the article was very interesting. Specially when they say this:

    "Parker and Orbach’s first move was to acquire the Swag.com domain name. Without that name, Parker said, their plan to reach millennial office managers wouldn’t work. The owner of the name initially wanted over $1 million for it, but Parker and Orbach eventually were able to buy it for $200,000."

    In my opinion, this is clearly an interesting article to read.
     
  6. equity78

    equity78 Top Member TLDInvestors.com TheDomains Staff PRO Gold Account VIP ★★★★★★★★★★

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    Was a great article, and what every domainer wants to see because it places some mainstream emphasis on domain names.
     
  7. namey

    namey Established Member ★★★★★★★★★★

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    "Swag" is a great brand name with tons of potential. To get Swag.com for $200k is a bargain.
     
  8. equity78

    equity78 Top Member TLDInvestors.com TheDomains Staff PRO Gold Account VIP ★★★★★★★★★★

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    When you look at those other 4L word.coms you are probably right, sold on the cheaper side.
     

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