interviews How Swag.com Turned A Great Domain Name Into $6 Million In Sales In 4 Years

[Lox]

“No young person is calling it promotional products anymore. They’re calling it swag,” Parker said in an interview. With the Swag.com domain name, his company is the first result that appears when someone searches online for the word swag. “We’re getting a lot of people to our site without having to pay for them,” with ads ...

Read more (Forbes)

 

[Soofi]

The key takeaway from this article:

Parker and Orbach’s first move was to acquire the Swag.com domain name. Without that name, Parker said, their plan to reach millennial office managers wouldn’t work. The owner of the name initially wanted over $1 million for it, but Parker and Orbach eventually were able to buy it for $200,000.​

 

[Samer]

People still say “swag”?

Just kidding. Pronounceable 4L.com word

Appreciate up-to-date sales report, use reliable sources(forbes etc) update hard find sale data.

Keep up the great work!

Samer

 

[Zilla]

should we have a showcase and discussion thread regard "SWAG" names....I just do a search, I found lots of ****swag.com swag***.com already gone, and lots of swag.**** also gone...