Aaron Patzer built his company Mint.com into a $170 million business in just two years. How did he do it? In part, he has credited the company’s short and memorable domain name, Mint.com.
"Trust is a complex thing. There are some people you will never convince, and who to this day won’t buy anything online. A few things really help. One is the domain name. Mint.com is quality, it’s a place where money is made, it’s short and spelled unambiguously. It’s a very good brand name for what we’re doing. We spent three months, hundreds of hours, and more money than I care to comment on for that domain - but it was worth it," he explained in an interview.
Source: https://www.inc.com/jessica-stillman/name-your-start-up-dont-stress-about-the-domain-name.html
"Trust is a complex thing. There are some people you will never convince, and who to this day won’t buy anything online. A few things really help. One is the domain name. Mint.com is quality, it’s a place where money is made, it’s short and spelled unambiguously. It’s a very good brand name for what we’re doing. We spent three months, hundreds of hours, and more money than I care to comment on for that domain - but it was worth it," he explained in an interview.
Source: https://www.inc.com/jessica-stillman/name-your-start-up-dont-stress-about-the-domain-name.html
