How should a domain with 100K to 1 Million monthly searches be priced?

If keywords of a domain are searched 100K to 1 Million times a month according to Google Keyword Plannet tool, what should be the asking price?

 

Google keyword planner***

 

There are many more variables than search volume to consider when pricing a domain name.

 

Depends if there is a hyphen then it only tricks you and the bots. What is the CPC keyword value.
If you mean how many results in google the more the worse you are as that is your competition and exact name may still get lost in sea. All has to do with how many searches not search results. look at estibot exact match or see sig.

 

Please share the variables, thanks.

 

What extension?

 

I wanted to know in general so everyone could benefit. Also, I have more than one such domains.

So here are the details about one.

There is no hyphen, but there is a "the" at the beginning of the domain then the name of a product.

CPC is $0.40 to $2.02 (due to coronavirus Adwords CPC has declined, it must have been well above $5 before the pandemic and lockdown).

Google is showing 171 results with the exact term searched with quotes.

 

Also, this particular product is expected to sell more after things get back to normal but currently, all stores across the US selling this product are closed.

 

The sounds low $xxx with that kind of cpc. I doubt anything in domains has dropped 90% cpc.

 

.com

 

There really isn't such a thing as a general rule every name needs to be individually appraised. I have domain with 500k exact searches developed earning less than sites with way less searches. Some will be worth more as domain. Still a lot of work for any buyer to earn share of traffic when there are so many results on keywords. Content is king combined with domain to ever prove anything.

 

It's speculation ? or it really has 100k visits for a keyword? If it's real traffic why not monetize it? If it's the only speculation than it would be hard to find a buyer.

 

Estibot is 10k on the one i am referring too. He left his wallet in the car. Ask someone for an appraisal or ask the forum.

 

when will you guys finally stop looking at estibot / godaddy appraisals?

use a dice instead
will give you better accuracy

find a buyer
tell him the price
look for his answer

you find the value

 

@frank-germany You know i don't make any big deal about bots including own. I am always saying ignore the figure and look at rest of information offered. Look at keyword sales history and at least know where you can price on precedence. Knowing that the history was final price and not starting price.

 

It is not speculation. Monthly searches are between 100K and 1 Million. I cannot make a website because it is about a specific product and people come looking to buy it. Since I do not sell that product, the website will be of no use.

Also, if I make a website it will not rank because of the bounce rate. The bounce rate is going to be very high because the visitors will not find what they are looking for i.e. the product.

 

I super agree with this from @lock (but no super agree button on NamePros, yet ).

I think that if the domain sale is to an end user where the important thing is traffic to sell or otherwise monetize, then it is an important factor, but not the only one.

On the other hand, if a B2B, looking mainly for a name that will feel innovative, unique and respected, search traffic might actually be a negative.

I think in an individual appraisal, the first question to ask is what sort of end buyer do I see. Then from that weigh other factors such as search and advertiser stats, length, TLD, comparator sales, trends, speakable/radio test, competing similar names for sale, visual look of name, etc.

Bob

 

Also it may have high search volume but a lot of times those are considered "broad" results and not exact match. For instance "Tim Cruise" may get a share of search volume with "Tom Cruise".

And if it is an exact match search volume, it tends to have high competition in a highly competitive market that won't necessarily convert into revenue for the owner.

 

'like'+'agree'='super agree'

 

2k with estibot 10k+

 

It depends on many factors. Impossible to answer with the information given.

How long is a piece of string?

Brad

 

171 results for a term with 100k+ searches?
Something isn't adding up here.

Brad

 

If something is coming up with 171 results in the entire world with 7,800,000,000 people, it is 99.9% of the time worth $0 or low $xxx. In either case, not worth keeping if you have a sell-thru rate of less than 4%.

 

It comes down to the goods you hold and what offer you’ll pass them along at.

NAS 450,000 monthly searches. Estibot $1 million value. Highest offer to date that was rejected, $255,000. So what’s the real value, who knows? When minds meet and a sale happens, we discover the true value.

 

Present Domain Value = Number Of Global Monthly Average Searches x $1 Cost Per Click (CPC) / Number Of Years Required To Be No. 1 In Search Engines From Today

For example, in 2016, the global monthly average of “VPN” was about 8,800,000. At $1 per search and four years to become No. 1 in Google Search results, this still indicated that $976,730 was a great deal.

Example Formula = 8,800,000 Monthly Searches x $1 CPC / Four Years = $2,200,000

Fast forward to July 2018, and we see the 12-month average of global search volume for “VPN” was 13,600,000, suggesting that the current value of VPN.com has grown to $5,500,000 in domain equity alone.

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