discuss How should a domain with 100K to 1 Million monthly searches be priced?

[AKS5]

If keywords of a domain are searched 100K to 1 Million times a month according to Google Keyword Plannet tool, what should be the asking price?

 

[frank-germany]

Estibot is 10k on the one i am referring too. He left his wallet in the car.

when will you guys finally stop looking at estibot / godaddy appraisals?

use a dice instead
will give you better accuracy

find a buyer
tell him the price
look for his answer

you find the value

 

[DrJacoby]

There are many more variables than search volume to consider when pricing a domain name.

 

[Bob Hawkes]

Google searches with quotation marks, that show results with exactly that phrase, and nothing other, can be pretty small in many cases.

For example, "word1 word2" shows pages that contain exactly word1[space]word2, so for example word2 word 1, that would normally appear without quotes, or word1Word2 (no space) would not appear nor I think would word1[2 spaces]word2.

Just now I checked a search on "brandable Canadian" and it showed me, just 5 results that contain that phrase exactly. However the same without quotes gives about 150,000 results.

Nanotechnology is a big area, but a Google search on "nanotechnology brands" gives me just 141 results, whereas take out the quotation marks and it is 2.55 million results.

Bob

 

[bmugford]

Google is showing 171 results with the exact term searched with quotes.

171 results for a term with 100k+ searches?
Something isn't adding up here.

Brad

 

[bmugford]

Google searches with quotation marks, that show results with exactly that phrase, and nothing other, can be pretty small in many cases.

For example, "word1 word2" shows pages that contain exactly word1[space]word2, so for example word2 word 1, that would normally appear without quotes, or word1Word2 (no space) would not appear nor I think would word1[2 spaces]word2.

Just now I checked a search on "brandable Canadian" and it showed me, just 5 results that contain that phrase exactly. However the same without quotes gives about 150,000 results.

Nanotechnology is a big area, but a Google search on "nanotechnology brands" gives me just 141 results, whereas take out the quotation marks and it is 2.55 million results.

Bob

Sure, but those are search results. There is a difference between search results and search volume.

Anything that is actually getting 100K+ search volume is going to have far more than 171 results in quotes.

There is also a difference between broad, and far more relevant exact search volume. The bottom line is there is no way to answer the OP's question accurately. There is not enough information.

Brad

 

[Bob Hawkes]

There really isn't such a thing as a general rule every name needs to be individually appraised.

I super agree with this from @lock (but no super agree button on NamePros, yet ).

I think that if the domain sale is to an end user where the important thing is traffic to sell or otherwise monetize, then it is an important factor, but not the only one.

On the other hand, if a B2B, looking mainly for a name that will feel innovative, unique and respected, search traffic might actually be a negative.

I think in an individual appraisal, the first question to ask is what sort of end buyer do I see. Then from that weigh other factors such as search and advertiser stats, length, TLD, comparator sales, trends, speakable/radio test, competing similar names for sale, visual look of name, etc.

Bob

 

[Vivienne Mcgregor]

Present Domain Value = Number Of Global Monthly Average Searches x $1 Cost Per Click (CPC) / Number Of Years Required To Be No. 1 In Search Engines From Today

For example, in 2016, the global monthly average of “VPN” was about 8,800,000. At $1 per search and four years to become No. 1 in Google Search results, this still indicated that $976,730 was a great deal.

Example Formula = 8,800,000 Monthly Searches x $1 CPC / Four Years = $2,200,000

Fast forward to July 2018, and we see the 12-month average of global search volume for “VPN” was 13,600,000, suggesting that the current value of VPN.com has grown to $5,500,000 in domain equity alone.

Liked my post, simply follow for follow-back!

 

[bmugford]

Good point, Brad.

As I understand it from one of the posts the first word in the domain name is THE. Typically how does that affect search volume? I would think exact would go way way down? Even broad for that matter.

Of course, the bigger question is does the value of the domain that starts with The also go way way down too . I guess it depends, not always, but sometimes.

Bob

My guess is the search volume is likely for whatever the root keyword is, without "the".
I highly doubt a "the" domain followed by a term is going to have significant search volume in most cases.

"The" domains can sell but then are generally used more as brands, not keywords.

Brad

 

[lock]

There really isn't such a thing as a general rule every name needs to be individually appraised. I have domain with 500k exact searches developed earning less than sites with way less searches. Some will be worth more as domain. Still a lot of work for any buyer to earn share of traffic when there are so many results on keywords. Content is king combined with domain to ever prove anything.

 

[lock]

@frank-germany You know i don't make any big deal about bots including own. I am always saying ignore the figure and look at rest of information offered. Look at keyword sales history and at least know where you can price on precedence. Knowing that the history was final price and not starting price.

 

[bmugford]

It depends on many factors. Impossible to answer with the information given.

How long is a piece of string?

Brad

 

[NameBuyer.com]

171 results for a term with 100k+ searches?
Something isn't adding up here.

Brad

If something is coming up with 171 results in the entire world with 7,800,000,000 people, it is 99.9% of the time worth $0 or low $xxx. In either case, not worth keeping if you have a sell-thru rate of less than 4%.

 

[Donmarick]

It's speculation ? or it really has 100k visits for a keyword? If it's real traffic why not monetize it? If it's the only speculation than it would be hard to find a buyer.

 

[Hypersot]

I super agree with this from @lock (but no super agree button on NamePros, yet ).

'like'+'agree'='super agree'

 

[bmugford]

Brad, this is what always happens when you search with quotes as I mentioned above as well.

My search engine settings are set to show 100 results per page. So for most of the search terms when you search them with quotes and go to page 2(if settings are to show 100 results per page) you won't see many pages for probably 80% of the search terms. Thanks.

171 is an extremely low number for something with 100K+ searches. That makes no sense.

If you want an actual appraisal I would suggest just posting the domain in the appropriate section.

Brad

 

[lock]

The sounds low $xxx with that kind of cpc. I doubt anything in domains has dropped 90% cpc.

 

[AKS5]

What extension?

.com

 

[lock]

Estibot is 10k on the one i am referring too. He left his wallet in the car. Ask someone for an appraisal or ask the forum.

 

[enterscope]

Also it may have high search volume but a lot of times those are considered "broad" results and not exact match. For instance "Tim Cruise" may get a share of search volume with "Tom Cruise".

And if it is an exact match search volume, it tends to have high competition in a highly competitive market that won't necessarily convert into revenue for the owner.

 

[Keith]

It comes down to the goods you hold and what offer you’ll pass them along at.

NAS 450,000 monthly searches. Estibot $1 million value. Highest offer to date that was rejected, $255,000. So what’s the real value, who knows? When minds meet and a sale happens, we discover the true value.

 

[Name Trader]

Are there any trademarks involved?

 

[Bob Hawkes]

Sure, but those are search results. There is a difference between search results and search volume.

Anything that is actually getting 100K+ search volume is going to have far more than 171 results in quotes.

Good point, Brad. When the post said "when you search with quotes" was not sure which was being referred to.

As I understand it from one of the posts the first word in the domain name is THE. Typically how does that affect search volume? I would think exact would go way way down? Even broad for that matter.

Of course, the bigger question is does the value of the domain that starts with The also go way way down too . I guess it depends, not always, but sometimes.

Bob

 

[TauseefKhan]

One of the most popular interviews on DomainSherpa is with domain name broker Andrew Rosener, founder, and CEO of Media Options Inc. In that video interview, Rosener walks the audience through the equation he has developed to determine the end-user value for premium generic .com domain names. In this context, the premium is defined as having an exact match local monthly search volume of greater than 1,000.
https://www.domainsherpa.com/rosener-equation-value-domain-names/

 

[AKS5]

Google keyword planner***