NameSilo

How do you convince end users to buy your domain names

Located in General Domain Discussion started by Sunkymike, Jun 1, 2018.

Replies:
44
Views:
2,625

  1. Sunkymike

    Sunkymike Established Member

    Posts:
    57
    Likes Received:
    86
    Hello guys,

    I have sent emails to over 55 end users for 2 domain names, but i haven't been made any sale.
    I have also read a lot of success stories on this website and practiced a lot of advice given. Surprisingly, I haven't made a sale yet.

    So my question is, how do you convince your prospect to purchase a domain name you are offering?

    Most of the end users i have contacted are top CEOs of several startups. How do you make these prospects have interest in your domain names from the first mail letter sent to them?
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Kate

    Kate Domainosaurus Rex VIP ★★★★★★★★★★

    Posts:
    20,802
    Likes Received:
    21,539
    Normally the domain name does all the work (or it doesn't).
    Then end users either get it or they don't.
    Personally I don't do outbound, I prefer that end users come to us - then they are already convinced they need/want your domain, and the only question is how much.

    If on the other end you send names that are not desirable/relevant to their business the response rate will be predictably low.
     
  3. MSN-Domains

    MSN-Domains Established Member

    Posts:
    647
    Likes Received:
    485
    @Sunkymike only use outreach depending on the quality of the domain and if it makes sense for them to purchase. Do not contact busy people with handregs you registered two weeks ago.

    Post the two domains here and Kate will provide you with the much-needed feedback you require
     
  4. MSN-Domains

    MSN-Domains Established Member

    Posts:
    647
    Likes Received:
    485
    Last edited: Jun 1, 2018
  5. MSN-Domains

    MSN-Domains Established Member

    Posts:
    647
    Likes Received:
    485
    QuantumComputerLearning.com
    QuantumComputerClass.com
    QuantumComputerEngineers.com

    Are not bad domains, However, no company from that list will ever buy any of these domains.

    The end user for the domains above may be publishers, only learning platforms, private individuals. Fortune 500 companies is the last place you should be looking to offload your "Quantum.............." stock
     
    Last edited: Jun 1, 2018
  6. urlurl

    urlurl Active Member VIP

    Posts:
    2,881
    Likes Received:
    5,541
    if you have something they want, then you don't have convince them
     
  7. stub

    stub Top Member PRO VIP ★★★★★★★★★★

    Posts:
    22,640
    Likes Received:
    8,093
    Correct. The name will sell itself. It's then only a matter of price ;) If the name doesn't IMPRESS the potential client, you will NEVER sell them the domain. (Maybe a bit harsh, but generally true).
     
  8. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of ▲ the most expensive domain of all time. Gold Account

    Posts:
    6,619
    Likes Received:
    11,327
    With my domain names.
     
  9. Dave

    Dave Top Member VIP ★★★★★★★★★★

    Posts:
    3,119
    Likes Received:
    2,722
    With outbound you will never get anywhere close to the full value of a domain, just remember that.
     
  10. Weber

    Weber Active Member VIP ★★★★★★★★★★

    Posts:
    876
    Likes Received:
    374
    That might seem somewhat logical, but brokers (which I would consider outbound) have managed to sell quite a few at some of the very highest prices.
     
  11. hwgriffi

    hwgriffi Established Member ★★★★★★★★★★

    Posts:
    113
    Likes Received:
    318
    Usually I start with seductive touching, than a bit of eye contact. :kiss:

    Kidding.

    Go to YouTube and learn sales strategy. If you learn how to sell, you can apply these principles to domaining.

    "The name will sell itself" is a lazy domaining mantra from the past. Look at Mr. Mike Mann and his market platform. Everything he does has been tailored to sales strategy bro - from color selection to UX design. I'm sure the communication he has with potential buyers is sales tailored as well.

    The name being great for the buyer is one thing, the second thing is for you to turn your prospect into a buyer. The only way you can do that is sales strategy.

    This is for outbound of course. With inbound you have the luxury of having the buyer already interested. They have already sold themselves on the name, all you have to do is be patient and talk money.
     
  12. MSN-Domains

    MSN-Domains Established Member

    Posts:
    647
    Likes Received:
    485
    More importantly @Sunkymike you've now used your bullet once on the 50 people in question and they will never open your email again.

    If you continue - take the advice given and tread carefully
     
    Last edited: Jun 2, 2018
  13. Sunkymike

    Sunkymike Established Member

    Posts:
    57
    Likes Received:
    86
    Thanks for your response. Most of the quantum domain names are for future sales. Quantum computer is still in the research stage by tech giants like IBM, Apple so its not likely to make any (good) sale on such domain names currently.
    I also agree that these names are long, but with time I should be able to make good bucks from them.
    Some of the domain names I'm currently offering are :

    DoctorsAI(dot)com which I think is an EMD to the AI healthcare industry.

    Another is Piling(dot)de which is a good name for piling contractors and construction companies on Germany
     
  14. Kate

    Kate Domainosaurus Rex VIP ★★★★★★★★★★

    Posts:
    20,802
    Likes Received:
    21,539
    I wouldn't buy any of these names for regfee.
    When a domain name is still unregistered - it usually is for a reason. If nobody would buy it for regfee, what are the odds you will find somebody willing to pay much more to buy it from you. You have to know what you're doing.
    Also remember, the best marketing skills in the world cannot sell domains that nobody wants.

    I don't think so. Cctlds are specialized markets, unless you are familiar with the language, local conditions, local tastes etc you are extremely likely to make poor purchases.

    So now you have the answer to your question. You need to step up quality and relevance dramatically. When you have the right inventory, end users will find you.
     
  15. topdom

    topdom Established Member

    Posts:
    244
    Likes Received:
    160
    Number 1 logical rule: You must be offering to them domains better than what they own.
    If they own abccompanyinc.com, you can offer to sell abccompany.com; but not viceversa.
    Also they may own abc.com also, and you may not know this, and not understand why they are not interested in your better domain.

    This is obvious. But still far from being enough. In my experience contacting a potential buyer never works.
    It may work indirectly. You may catch their attention, and they do research, and decide to buy months later, but not by replying the email. Maybe that email never reaches the ceo, and a middleguy will convince the ceo to get the domain for 100k, but offer 1k to you, and you will accept that 1k because of deseparation; or not knowing who the buyer is. And because of such a big price gap, your domain may never sell, because the ceo doesn't want to pay 100k. Just a possible scenario.

    It is a mistake to assume that a hand regged domain can't sell for 4 figures or more quickly.
    I'd handregged a .biz domain and sold it for 4 figures after 2 months, and its new owner sold it for 5 figures after 2 more months. Probably .biz was more popular at that time than it is now, but this is not the point. This can happen with any extension which is not very unpopular.
    Also I registered keyword .biz domain for 5 usd, and sold it for almost 50k after 10 years, because that keyword became popular.
    On the other hand I have top quality .biz and .infos I own since landrushes, and which never receive any offers.

    If you offer a domain at a high-reasonable price, you look like a scammer. If you ask a low price you look cheap together with your domain (permanently). People don't like people who do favor to them.

    I can imagine indirect methods, but I don't have tools; or they would be too time consuming.
    People need to be exposed to some information from different angles to be convinced.
    If only the seller is providing such info, this is unlikely to be helpful.

    I don't like that domain business is very unpredictable. You can never know if you can sell your domain in 1 day or 10 years at 10 percent of its fair value. Only exception seems to be 3 letter .com's and similar domains. But even in this case you can't guarantee profit. One way to make things predictable could be using parking, but ppc services have a monopoly and don't pay little guys anymore. They use traffic to track people, not to convert them into sales directly. I'm not sure about this, but this is the impression I get.

    In 90s you could make easy profit from .com's. in 2000s from google ranking+adsense, in 2010s from cryptos. Maybe I miss something.
     
  16. wayne wooldridge

    wayne wooldridge Interception VIP

    Posts:
    797
    Likes Received:
    989
    You can't force anyone to buy your domain. It's up to them, rather, to convince you to sell.

    ...Just like you can't force a fish to bite the hook. The hook should have something they want; and it's up to them whether they choose to bite.
     
    Last edited: Jun 6, 2018
  17. stub

    stub Top Member PRO VIP ★★★★★★★★★★

    Posts:
    22,640
    Likes Received:
    8,093
    Fish n Buyers. Good choice of analogies :)
     
  18. topdom

    topdom Established Member

    Posts:
    244
    Likes Received:
    160
    Ok, but there must be some science explaining buyer's behavior, or maybe statistically things can be made predictable.

    For example I planned a paid advertising site, but then switched to free one, and decided to make money from adsense instead. I was worried at the beginning "what if noone clicks on ads".. But in reality clicks and income were very predictable. Maybe a similar thing can be done with domain sales if we unlock some secrets.
     
  19. wayne wooldridge

    wayne wooldridge Interception VIP

    Posts:
    797
    Likes Received:
    989
    Strategy: buy desirable domains. ;)
     
  20. topdom

    topdom Established Member

    Posts:
    244
    Likes Received:
    160
    90 percent of my domains are desirable and have no bidders. Sedo's confusing landing pages may be responsible for this.

    I sold 3 non-com domains each for 5K or more this year at Sedo. This may mean, buyers may have worked hard to learn how to place a bid, and this effort may have justified their purchases.

    Maybe for top quality strategic domains (I mean ones which would be renewed forever). it is a good thing to confuse less motivated buyers, but for tactical domains everything should be made as clear a as possible: good looking landing pages, no ads, no distractions, only essential and convincing info related to domain.

    At some registrars, like Enom, even the ugliest domain looks beautiful because of font type they use.
    Sedo's font type choices are bad and this might be preventing some sales.
     
  21. topdom

    topdom Established Member

    Posts:
    244
    Likes Received:
    160
    I have a new idea for selling domains. Not tried before.

    Go to non-domain forums and advertise under relevant category.
    Even if there are no buyers, there might be some feedback.
    .........
    Another idea, but may not work at domain forums:

    In wanted forum say: Looking for 3 letter .biz. Budget 100K max.
    In domain for sale part say: nnn.biz for sale.
    Use different usernames of course.
    Also be careful about timing, IP etc.
    Don't laugh. How do you think .com became popular.
    The same strategy was used consistently in global scale.
     
  22. topdom

    topdom Established Member

    Posts:
    244
    Likes Received:
    160
    Sedo should invent some buttons (for each domain) which can be placed on any website, and can earn 1 percent referral in case of sale.
     
  23. Kate

    Kate Domainosaurus Rex VIP ★★★★★★★★★★

    Posts:
    20,802
    Likes Received:
    21,539
    Domain sales are unpredictable because end users tend to buy domain names only when there is an immediate need for an upcoming project. They seldom buy domains to stockpile them, like domainers do.

    Quality is of course #1, followed by price, then timing. Timing is very important and there is a bit of luck involved (having the right domain when somebody needs/wants it).
    Domainers have to be patient, very patient to maximize revenue.

    Unfortunately the market for domain names is very illiquid, because few end users are willing to buy a name on the aftermarket. There are not many end users who perceive domain names as business assets like they should.
     
  24. Joe Nichols

    Joe Nichols Making common sense a common practice VIP

    Posts:
    1,504
    Likes Received:
    2,950
    It's a clever idea, but also extremely unethical. I'm pretty sure that anyone caught doing this on NamePros would be expelled (or at least suspended).
     
  25. wayne wooldridge

    wayne wooldridge Interception VIP

    Posts:
    797
    Likes Received:
    989
    Exactly. Activity such as that is just plain being a snake. Nevermind the fact you'd eventually be sniffed out.

    Once you're branded as a scammer, you're done.

    You'd do better by being honest and having repeat customers + not looking over your shoulder.
     

Want to reply or ask your own question?

It only takes a minute to sign up – and it's free!
Topics / Tags:

Share This Page

  1. NamePros uses cookies and similar technologies. By using this site, you are agreeing to our privacy policy, terms, and use of cookies.
    Dismiss Notice
Loading...