Thank you very much for pointing that out forge. I was very aware of this because I have dozens of friends who are "licensed realtors" as well as many friends who are "home builders", mortgage brokers, architects, designers and even home painting contractors for which I own Rembrandt.homes
As an fyi forge....my mantra is; "Make Something Happen", and it's been my mantra since starting my first business in college almost 50 years ago. And since you're posting here on the message board that addresses the
.homes extension, I feel a responsibility to help educate you and those who may be interested, why I believe this extension has great potential.
Before I do however, i think it helps to understand a little background on the "registries" who sell ngTLD's to consumers, businesses and investors like you and me. In order to become a registry and own an extension like
.homes for example, you must first pay a minimum of $250,000 to be licensed. So, lets assume for a moment I could afford 250K and became the registry for
.homes. Furthermore, i've learned it takes from 50,000 to $75,000 a year just to keep the lights on, and this doesn't include typical overhead for salaries, rent, marketing expense etc. Lets say you budget another $150K a year for overhead expense, in order to cover your nut you'll need 225K annually, or the 75K just to open your doors, then another 150K for overhead. Now lets assume that your registrants are paying an annual registration fee of $25 for their domains. How many
DUM or "domans under management" do you need to "breakeven"? That's easy, but maybe not to some...it's 225K divided by $25 or 9,000 domains under management. Make sense so far? As for the
.homes extension, "if" this were the only way they generate revenue/income, at 3,000 registrations they won't last very long. However, like with Go Daddy, they generate income/revenue from other sources like selling
"Premium" domains they hold back, and/or providing things like email services or website development.
Moving on, I understand many of you don't understand business like I do, but 50 years of practical experience tells me that I can contribute to the success of this domain registry, and at the same time contribute to my own success. First let me say, despite the best efforts of some "so called" domain investors (mostly .com investors) who will attempt to discourage you or me from investing in a new TLD like
.homes, they have an
AGENDA! But to be fair, don't we all

. What I do know is that the market for domains that use the ".homes" extension is absolutely
HUGE! How do I know this? Please, don't take my word for it, but look into how many people are employed in the "homes" industry, and how many businesses already use the word "home" or "homes" in their names already. Hint, the parent company of the registry that owns the ngTLD
.homes also owns
Homes .com that's been in business for over 20 years, and lists literally
MILLIONS of homes in the US and Canada.
Finally, while my marketing engine/plan is just being tuned up, I know for a fact there are thousands of realtors, builders and contractors who can contribute to their own success, the
.homes registries success, my success, and your success if you choose to get on board.
All Aboard!!!