Help with enduser

[NetworkPearl]

Hello, I recently sent some outbound emails for my geo+service domain.They offer the same business as the domain itself.

I got a few responses and one from the owner asking he's not sure if the domain will benefit them or not.

What should I reply to this?

 

[Wannabean]

He's asking for a sales pitch. The buyer doesn't know about the benefits of a good domain name and the extra business it can give them, so educate them!

Does the domain get traffic? If so, there's some extra customers right there for them.

Having a site ranked in google can also help get customers who are searching for a local product/service online. So provide some adwords info for them.

Do they have competition and are they online? If so then having a site could help take some business from their competitors.

If the domain can't be sold on any of these points, I'd be asking myself why I registered it in the first place.

Best of luck!

Nath

 

[JudgeMind]

imo, prior to outbound marketing and prior to registering a domain, you should already have a solid game plan for selling the name. This includes gathering some specific info about the name that makes it a valuable asset to the potential buyer.

When I first started out someone told me if I was prepared to give a sales pitch over the phone and prepared to answer all questions a potential buyer may have then I'm ready to sell the domain. Trust me, there is more to this than you think. Just wait until you are the one being asked "why would I buy this name and what will it do to benefit me or my business" it is an uncomfortable feeling to be caught with your tail between your legs and not have the answers. If you don't have the answers, they will just hang up on you.

 

[garptrader]

What is the exact monthly search volume per Google Adwords Keyword Tool for this domain's keywords?

Even though Google does not place as much weight on exact match domains, they still do get favored in search results at Bing and Yahoo. That would yield some additional search traffic and leads for their business. What is the conversion rate of a lead? Probably small but then what is the value of sale to them? For real estate it is high and in many businesses (dentists, doctors, landscaping, etc) that new customer could generate thousands of dollars in repeat business in the coming years.