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Google says keywords in the TLD part of your URL are ignored for ranking purposes

Labeled as information in gTLD Discussion, started by sutharshan, Jun 16, 2016

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  1. sutharshan

    sutharshan Established Member

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    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. indam

    indam Established Member ★★★★★★★★★★

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    Very interesting read for those in domaining! Against all beliefs.
     
  3. aramyus

    aramyus Established Member

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    Interesting information, but I have two reservations

    a) Google has a long history of not being totally trustful. May be they don't directly lie, but they trucate information or presnt it in a misleading way

    b) There might be 'side effects'
    For example, a recent study tends to show that there is a benefit to emd (contraility to what G says). The reason is that, for an emd domain, your anchor text is often your full domain name and those pass more easily google zoo filters.

    The same could apply to tld domains
     
  4. deez007

    deez007 The More I Learn The Less I "Know" VIP

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    I have been involved with SEO now for the past 6 years.

    When it comes to Google, I always treat everything they say as if it's coming from a People magazine reporter. Sometimes it's true, sometimes it BS.

    I'm not saying that Google is downright lying about this but I am not saying I believe them either. I will only know for sure when I run a test on my own and see if I can outrank a few sites with using their exact back link structure and more or less the same sort of content targetting the same keywords and the only differentiation with be a relevant TLD

    They say: "The TLD is not something we take into account there,” he said, and added that they “completely” ignore the words in the TLD portion of the URL"

    Now obviously the TLD in general is something they have always considered and give it a considerable amount of weight because this is evident when ranking a country TLD. Also for some of the TLD that are only accepting registrations from people within the industry (like .Insurance) so no surely in a cases like this, in order to provide the best quality search results (Which is priority no.1 for Google) taking the TLD into consideration would help considerably.

    But like I said, I wont know for sure until I have tested it myself....whenever I managed to actually find the time to test it... no clue when thats going to be.
     
  5. Brandingtheweb.com

    Brandingtheweb.com 123Capital.com VIP

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    nyc.autos will only rank for nyc and not autos.
    To rank for nyc and autos both keywords need to be to the left of the dot.
    2 keyword .com's anyone?
     
  6. dordomai

    dordomai Top Contributor VIP

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    a while back someone did a study on exact matches and found that most of the exact match advantage was seen in .com and .net but not so much in domains like .ws, .info etc.

    If you think about it there is a good reason for that. Google does not want to be manipulated by SEOs easily.

    If anyone could boost their ranking by buying one of the thousands extensions that are now available mostly spammers would benefit. It would be foolish for them to boost any keyword domain.

    Would just help to get low quality sites on top. Something they clearly don't want.
     
  7. doubleU

    doubleU Top Contributor VIP ★★★★★★★★★★

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    Misinformation, Disinformation and the good old reliable BS ....
     
  8. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    I can't believe that you say

    they at least "don't do evil", right?
     
    Last edited: Jun 16, 2016
  9. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    the .tld will have same effect as exact match domains:

    in search results the part that matches the search query will be shown BOLD
     
  10. deez007

    deez007 The More I Learn The Less I "Know" VIP

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    Lol...actually they are probably one of the most evil organizations on the planet I think.... They are like E corp from the Mr Robot series :)

    When I said "Im not saying that Google is downright lying" I was referring to only the statement about TLD's ... if you ask me in general if they are evil liars would say HELL YEAH!
     
  11. Brandingtheweb.com

    Brandingtheweb.com 123Capital.com VIP

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    Wrong, "don't do evil" motto was changed.
     
  12. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    obviously long ago
     
  13. doubleU

    doubleU Top Contributor VIP ★★★★★★★★★★

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    Do this this search:

    site:.vision pulsevision

    Notice the TLD is BOLD in the result set.
     
    Last edited: Jun 16, 2016
  14. golan

    golan GolanMedia.com VIP

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    Totally agree with folks above. What G says may be truth and may be lie. Like 50/50. They always tell us how we should do in order to make them happy.

    So what? Showing something in bold doesn't mean higher rankings, huh? Correlation does not imply causation. But here it's not even correlation.
     
  15. doubleU

    doubleU Top Contributor VIP ★★★★★★★★★★

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    In this example you see that the TLD part of the domain is taking into consideration when producing the result set.

    That's all we need to know !

    In fact the only part of domain that's ignored in a search is the DOT !
     
    Last edited: Jun 16, 2016
  16. mad409

    mad409 Always thinking outside the box! VIP

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    Not sure if this means anything with how it works as I'm not an seo/Google pro but my gTLD site is listed #1, left keyword and right keyword without the dot. And of course #1 with the dot too.

    Now if I key in just the left of the dot I'm on page #6. I never wanted to be known as just DN therefore page #6 doesn't bother me that much so IMO I'm being ranked where I want to be I guess.

    In short I'm #1, keyword name and keyword extension without adding the dot and that's what I wanted.
     
  17. namerav

    namerav Top Contributor VIP ★★★★★★★★★★

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    So say NewYork.Attorney does not find you Attorneys in New York area, instead NewYorkAttorney.Attorney will get you desired results, interesting indeed :D
     
  18. daica85

    daica85 Owner of NameCab.com VIP ★★★★★★★★★★

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    It's correct, maybe we will wait for a time to see the change. However, I think those TLDs are just extensions and do not count in SEO factors. :)
     
  19. doubleU

    doubleU Top Contributor VIP ★★★★★★★★★★

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    Thinking is an overrated business !

    TLD's have never been more influential in search results !

    The TLD is always into account when producing a result set !
     
  20. golan

    golan GolanMedia.com VIP

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    Nope.

    Yes the TLD part of the domain is taking into consideration when producing the result set - visually. When G decides what to make bold and what not to.

    However the article and the title of this thread saying about ranking.

    How making something bold can mean it's now higher in the serp page?
     
  21. frank-germany

    frank-germany domainer since 2001 / musician VIP

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    no just more clicks ;)
     
  22. Grossu

    Grossu Upgraded Member Blue Account

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    If it proves, that's a checkmate.
     
  23. Fancy.domains

    Fancy.domains Selling gTLDs like delicious hotcakes VIP Gold Account

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    I've been working with SEO for almost twenty years and I've learned that not EVERYTHING Google says is to be considered as 100 percent reliable facts. They have so many parameters in their algorithm and some of them will be kept secret.

    I would say that it's crazy if the .yoga TLD is not considered at all if having a yoga studio. If the name of the studio is "Hot Yoga" and the web page is: Hot.yoga, then you will only be ranked for "hot"? Makes no sense.

    Ok, hot.yoga is a kind of hack, but a much better name than hotyoga.yoga. If Google are not taking this into consideration, they are not progressive enough. Google obviously considers the content, links and meta data, but still the niched TLDs should be one of MANY parameters. That is my thoughts on this.

    Is really Coffee.club just ranked for "coffee". Google says so, but I am not totally convinced.

    Coffeeclub.club is a freaking ugly name...
     
    Last edited: Jun 16, 2016
  24. Fancy.domains

    Fancy.domains Selling gTLDs like delicious hotcakes VIP Gold Account

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    And come on, if searching for "google com", of course the "com" part will be considered.

    Let's do a test, search for:

    A. "bangkok net"
    B. "bangkok org"
    C. "bangkok com"
    D. "bangkok nu"

    The results clearly shows that this is a factor for a website with some age. I know that it's also about the inbound and outbound links, as well as meta data, but anyway. :P

    Maybe Google are right and do not consider the TLD by now. But secondary, this IS clearly an important factor for all established websites.
     
    Last edited: Jun 16, 2016
  25. deez007

    deez007 The More I Learn The Less I "Know" VIP

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    Exactly mate.... SPOT ON! :)
     

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