1000+ new domain endings (nTLDs) have been released since 2014. Some of them – the GEOs – are explicitly about location: for instance, .LONDON, .NYC, and .IRISH. Most, though, are generic keywords like .CLUB, .FISH, .NINJA, or .ONLINE, which are not rooted in 1 place.
It’s important to understand that Skew doesn’t measure local popularity in an absolute sense. For instance, .TOP tops the list in Ireland, where .IRISH ranks only #2 even in the emerald isle itself. Rather, what Skew measures is local deviation from the world at large. Thus, a #2 ranking for .IRISH is a big departure from the norm (Skew = 1014.7). Surprisingly, despite a #1 ranking, .TOP is registered in Ireland at less than the average global rate (Skew = 0.75). Basically, Skew measures local idiosyncrasy, not local popularity.
Read MoreWhat causes skew? Every pair of country + nTLD has its own story. But certain general factors play a big role. GEOs are a special case, first of all. Obviously, .BERLIN registrations will spike in Germany; .AMSTERDAM will skew toward the Netherlands; and Japan will show strong bias toward .TOKYO...
