GoDaddy To Rebrand .La Domain Names & Market Them In Los Angeles

[Archangel]

According to The LA Times, GoDaddy, will kick off a marketing campaign Monday to re-brand .LA as the Web suffix for Los Angeles after partnering with CentralNic, the company that handles the database for .the .LA ccTLD.

.LA is the ccTLD for Laos.

Godaddy and CentralNic are apparently taking the upcoming new gTLD launch as an opportunity to re-brand .LA in the same light as other cities that have backed new gTLD applications including New York City’s .NYC, Miami’s application for .Miami

Hmmm http://www.thedomains.com/2013/07/06/godaddy-to-rebrand-la-domain-names-market-them-in-los-angeles/

I've had ppl ask me years ago, "Why does Los Angeles get its own extension?" So I'm not surprised with this move.

 

[JB Lions]

Auction is live, no pushing or shoving - https://auctions.godaddy.com/?t=16&event=3

 

[newshunter]

aquired a couple of these some years ago and have hold on to them since then, for some reason.
The very few and only "exotic"-extension-domains i have ever owned
:kickass:

 

[ashmaan]

How easy it is to buy and sell .la ?

will something like following make sense at $120

1 word domain in .la TLD
competition - Medium (0.34)
Global searches - 101,000,000

 

[JB Lions]

How easy it is to buy and sell .la ?

will something like following make sense at $120

1 word domain in .la TLD
competition - Medium (0.34)
Global searches - 101,000,000

Probably not. You can just look at past sales, I realize GD is trying to rebrand, but I see only 1 sale over $10,000 in it's history. gold.la sold for $2,000 a couple of years ago. Pretty nice keyword. You would probably have better luck hopping on Namejet or Snapnames and getting a .com with that money.

 

[biggie]

:talk:

you can rebrand do-do as fertilizer, cuz it's good for the plants



but with .la

you will .loose again




imo....

 

[WordWalker]

:talk:

you can rebrand do-do as fertilizer, cuz it's good for the plants

but with .la you will .loose again imo....

With GoDaddy putting its weight behind .la and buzz starting on the east coast over .nyc, it seems to me there will be plenty of interest in .la going forward. If you look at ccTLDs that have enjoyed success and those that have fallen flat, the only real difference I see relates to marketing and exposure. Extensions like .me and .co have shown what is possible. When the best generic, descriptive .la keywords have been registered, they will be gone forever.

Well, the Internet is still very much in its infancy, and forever is a long, long time!

So long as the keywords/extension make sense in view of the local Los Angeles market (i.e., domains like Condo.la, REO.la, ShortSales.la, OpenHouse.la, Dentists.la, LawOffice.la, etc.), I believe this extension offers excellent potential. For more geo-neutral keywords and phrases without a nexus to the Los Angeles area, not so much. :imho:

 

[Archangel]

I have to agree. There are quite a few .la's that'll likely do well (plus the category-killers that'd be money-in-the-bank no matter the keyword ie cars.la). But many will likely fall.

With GoDaddy putting its weight behind .la and buzz starting on the east coast over .nyc, it seems to me there will be plenty of interest in .la going forward. If you look at ccTLDs that have enjoyed success and those that have fallen flat, the only real difference I see relates to marketing and exposure. Extensions like .me and .co have shown what is possible. When the best generic, descriptive .la keywords have been registered, they will be gone forever.

Well, the Internet is still very much in its infancy, and forever is a long, long time!

So long as the keywords/extension make sense in view of the local Los Angeles market (i.e., domains like Condo.la, REO.la, ShortSales.la, OpenHouse.la, Dentists.la, LawOffice.la, etc.), I believe this extension offers excellent potential. For more geo-neutral keywords and phrases without a nexus to the Los Angeles area, not so much. :imho:

 

[MrBlueSky]

Moving.la sold for 1,250 on sedo

 

[Archangel]

moving.la is an example of a .la that's worth owning. I think $1,250 was a tad low for this. $2,250 looks more realistic

Moving.la sold for 1,250 on sedo

 

[newshunter]

Phoenix Suns bought Beat.la not long ago as part of a promotion stunt because of rivalry with LA basketballteam Lakers

its actually quite funny:

From DomainNameWire:

Beat.la gets about 100k pageviews in two weeks

http://domainnamewire.com/2013/08/15/beat-la-gets-about-100k-pageviews-in-two-weeks/