GoDaddy hires New ad agency - End of GoDaddy girls?

[Eric Lyon]

Seems godaddy is taking a new approach to its commercial related marketing strategy. Maybe an end to the once provocative godaddy girls that drew in massive attention?

GoDaddy, a brand notorious for suggestive Super Bowl commercials with scantily clad women known as GoDaddy Girls, is hiring a professional advertising agency to create campaigns as the company seeks a more professional image.

GoDaddy, which registers Internet domain names and is a Web hosting provider, announced on Tuesday afternoon that it has hired Deutsch New York as its creative agency, effective immediately.

The first work for GoDaddy from Deutsch New York will be commercials that are to appear next month, during the NBC coverage of the 2012 Summer Olympics, as part of a campaign carrying the theme “Inside/Out.”

GoDaddy has been producing its own commercials and other ads for more than seven years, replete with broad humor, well-endowed women and double entendres. The approach has been called “GoDaddy-esque” by Bob Parsons, the founder and chief executive of the company, who has reveled in all the attention – as well as the considerable criticism for being sexist – that the campaigns have generated.

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[Name Trader]

They need a new PR Agency too after dropping the 2% discount to Good as Gold Customers in April without telling any of it's GaG Customers it was going to do it, or even worse, had done it. Personally, I like the GoDaddy Control Panel, but I'm almost done with them. Only about 150 more domains to go.